55% of visitors will leave a website within 15 seconds, which doesn’t leave you with a lot of time to get their attention. Users need a compelling reason to stay on your site, and an engaging video is often a great solution. A well-crafted explainer video can help you reduce your bounce rate and increase the amount of time that users spend on your site. The longer people stay on your website, the more likely they are to convert.
People, in general, love videos. Not only are they entertaining, but it’s so much easier to watch a video than read an entire article on a subject. Videos provide both visual and audio stimulation, making it naturally easier to retain information.
Between graphics, music, characters, and color palettes, videos provide a lot of opportunities for you to show off your brand’s unique personality. Videos and animations can easily evoke emotions from various audiences, and depending on what you want to achieve from your explainer video, that could vary. Are you a company that will benefit from being funny and relatable, or do you have a good reason to leave people wiping away tears? Take the opportunity to showcase your brand’s personality through your explainer video.
With so many opportunities, you might be left not knowing where to begin or what your options are. There’s plenty of examples you could find of successful explainer videos for inspiration, but here are some of the bes
Ripple Animation created an explainer video for Amazon’s Sponsored Products using screenshots and 2D animation to give detailed information to potential advertisers. Amazon’s explainer video not only provides an overview of how their Sponsored Products work, but it also serves as a point of reference for advertisers to help them implement best practices and review their performance in the future.
Before anyone knew what Pinterest was, they created a quick and efficient explainer video to show how their online pinboard could help users organize their ideas. Not only did Pinterest explain how users benefited from saving images online, but they also showed how users could create an online community by finding others with the same interests.
Personal finance company Mint has an explainer video that’s become instantly recognizable. Mint’s video effortlessly shows viewers how their product can help them manage their finances on their own. Because the video is shot in linear motion, viewers are easily guided through the video with animations and examples of what the application looks like.
The concept of meditation is one many find difficult to understand, and they might feel skeptical about getting meditation advice from an app. The meditation app, Headspace uses endearing graphics and a soothing voice-over to give viewers a first-hand experience of how the app can help them relax.
A great advantage of explainer videos is that you’re able to show viewers first hand what your product looks like in action. In Crazy Egg’s explainer video, they provide viewers with examples of how their heat and scroll maps work so potential customers know exactly how Crazy Egg will help them, eliminating any uncertainty about the product.
In HubSpot’s video, they show just how easily complex information can be relayed to an audience. By using a longer explainer video, HubSpot tackles the subject of artificial intelligence through graphics to break down its history and how it works. Normally a heavy topic to cover, HubSpot takes advantage of how engaging videos are to help educate their viewers.
Animated videos give endless opportunities to be creative. Panorama9 created a video game themed explainer video starring IT-Man, a superhero who solves IT problems. The video is filled with nostalgic graphics, 8-bit sound effects, and an empowering storyline to draw viewers in. IT monitoring and management might not be what many think of as fun, but Panorama9 manages to turn otherwise mundane office tasks into a story we want to see until the end.
For Microsoft’s Cloud Solution, they used graphics to depict growth and show how their cloud service could scale with growing businesses. This simple but effective visual drives home an important selling point many businesses are looking for when searching for a cloud-based solution: the ability to scale.
A truly great video can inspire hope and change. In Chipotle’s emotional claymation video, they demonstrate their commitment to helping the environment by showing the destruction that factory farming has caused and their commitment to ethical farming practices. All the while, they are able to captivate the user without the need for a narrator.
Spotify’s video from its U.S. launch shows just how simple and effective a good explainer video can be. The minute-long video gives just enough detail through the graphics without using a voice over. This video became wildly popular and is one of the reasons Spotify was so endearing from the beginning.
While these brands all offer very different services and products, they’ve all found meaningful ways to engage their customers and market their business using explainer videos. Each video stands out with unique aspects while still effectively getting their messages across.
Ripple Animation has worked with many businesses in the past to create explainer videos that inspire awe and captivate audiences. If you’re looking to market your business using professional explainer videos, contact us today.