Your consumers’ behavior is rapidly evolving – they are consuming increasing amounts of content online. As a brand you need to be present on digital channels not only to make your presence felt but also to engage with your consumers. But, being present on digital channels is not enough. What differentiates your brand from your competition is the kind of content you put out there. Animated video contentcould be an option worth considering. Here’s why:
1. Takes you back in time
Animated videos have the potential to strike an emotional chord with the consumer since the characters in the video remind them of their childhood (the age at which they used to watch cartoons is the age they were more receptive to learning). That’s why brands can achieve tangible results by using animated videos in their communication strategy.
Also long text e-mailers/online write ups with heavy information is going out of style the tech-savvy, busy consumer – a sleek video with all the information that can be consumed on the go is what consumers now prefer.
2. Long term Impact
Animated videos are attention-grabbing and eye-catching. They use bright colors, simple logic and constant movement to keep the viewers glued to the screen. People instantly feel the urge to watch – just like infants and children are drawn to watching cartoons.
Animated videos are flexible. Tweaks can be made to the video as a brand grows or expands. Animated videos don’t require rehiring a production team or traveling for miles to a filming location.
4. An apt brand development tool
Animated videos easily incorporate color schemes, logos and brand images. Moreover, they deliver key branding messages clearly and creatively. Many small and medium size businesses today are selecting animated videos as their first pick for their marketing and branding strategy. Animated video helps these brand to stand out from the competition.
5. Universal appeal
Animation appeals to everyone. Ananimated character, unlike humans, doesn’t have a real race, age or nationality. As the world wide web turns into a global market place, brands could opt for animated videos to appeal to their online audience.
6. Age no bar
Animated videos are simple, to the point and appeal to people from across age groups – just like ice-cream, these videos are evergreen! From toddlers to teens from adolescents to adults everyone enjoys good animated videos.
7. Image building tool
Brands sometimes shy away from investing in animated videos, as they underestimate the brand recall that a good animated video could have. Animated characters in many videos stay in the minds of the consumer longer than a brand ambassador.
8. Potential to go viral
The sheer simplicity of these videos make them likable and sharable and coupled with the fact that they appeal to consumers from across age groups, gives them the potential to go viral on digital.