Explainer videos are a great tool for companies to strengthen their brand, and get their name out there. Consumers are faced with a never-ending supply of products and services to choose from, and they’re being bombarded with ads at every turn. Make sure yours is the content that gets seen, by using explainer videos.
Brand recognition is best defined as “the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.”
In order to have brand recognition, a consumer needs to have prior knowledge of a product or service. Companies often reinforce this with a consistent visual or auditory learning experience. This is where video comes in.
Simplify Your Message With Video
Using video is an excellent way to simplify a complicated message and visually tell your story. The video is the link between your message being sent and your message being received. Video tells your story quickly, and well, offering an added layer of understanding that no other content could provide.
A Few Statistics To Think About:
- By 2019, consumer video will account for 80% of all internet traffic
- Use of YouTube mobile video consumption rises 100% every single year
- 90% of consumers say that product videos play a large role in their decision process
- After watching a video, 64% of users are more likely to buy a product online
Those numbers are staggering. You need to use explainer videos. Consumers don’t want a text message, an email or a piece of junk mail sent to their house. A billboard might not get seen, and a radio ad might not get heard. Video, though, is different. Users are making a choice to consume that content, which is part of the reason that video has such a high rate of success.
We can make your video as simple or as complex as needed, demonstrating how a specific product works or just showcasing your business as a whole.
Ripple Animation is an explainer video company that creates engaging video content for our clients. We are also recognized as a top Video Production Company on DesignRush. We’ve worked with a large variety of corporations, including Amazon, HP and Ernst & Young. We can do the same for you.
Contact us now to begin the process and start building user engagement.