Guess what keeps consumers hooked to your website or social media page? Yup, video. That’s why online explainer video is seeing explosive growth. They have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool.
Increase Conversion Rates
Basically, people retain less of what they hear and read, while retaining a lot more of what they see. A study by Video Rascal bears this out – 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Which means that if you create a great explainer video for your product or service, you’re more likely to have a conversion from the interested viewer. The other thing is explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers by keeping track of what product or service potential customers are interested in by displaying the number of views on each video.
Clarify the Objective of Your Product
You might argue that you can make the same explanation through a text presentation. No, you can’t. Text has many open ended loops that a reader will interpret in his or her own unique way. leading to what could be a misunderstanding or misrepresentation of the product or service in their minds. An explainer video sorts this out by showing and telling the customer exactly what the product can do for them and why they should choose you over other competing businesses.
Generate Increased Interest
The traditional media is dead. Long live traditional media. We need to realise that the internet is now a tradition with the new age customer. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year! Which is why more and more businesses are using digital and social media to popularise their products and services. With the advent of faster internet access, films are the best way to generate interest in a product.
Rank Better in Google Search
Statistically speaking, websites that contain endless pages of block text and images don’t hold the interest of a customer for very long. They scare away customers who want to quickly understand a product, and purchase it right then and there. The result? They rank low in Google search, which means less exposure and the whole thing becomes a vicious cycle. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
* According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
Increase Web Traffic
Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, you cannot make a “viral” video. What you can do however, is make a great, entertaining explainer video and promote it heavily. A fun video is always shared by internet users and quite a few popular brands have gained through videos which have gone viral.
Some popular examples are:
• Apple iOS 5 by Apple (over 2 million views)
• Google Currents by Google (over 1.2 million views in 8 months)
• Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)
• Dove (over 15 million views)
Help Your Audience Retain Information
A study by Wharton Research Center proved that most people retain only 10% of what they hear, but 50% of what they see. Which means that if you have a great explainer video, you consumer will retain more of what you’re saying. Not only does this impact conversions but also helps in word-of-mouth publicity – if the customer likes your video and your product, they’ll share your video.
Liven Up Your Pitch
PowerPoint slide shows and pamphlets with a bunch of words and pie charts are so last century. The modern customer and business man doesn’t really have the time to spend understanding them and gets bored. However, a well produced video for business with a solid script and engaging visuals can liven up your pitch and capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.
Grab Audience Attention
Since every business and its grandmother now have a website, many marketers are trying to jazz up their websites with loads of pictures and smarmy, colourful animated fonts. In the process the website is so slow loading that the customer is gone by the time you’ve said hello. Instead you take the pictures and the fonts and make a video out of them. You can keep the website looking clean, while providing enough material to engage a potential customer.
An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo allow you to upload your videos and use keywords to draw interest to them. Plus they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.
Showcase Your Personality
Video creates a personality for your brand. Funny, emotional, dependable… a brand could be any of these things. And if a customer can connect one of these adjectives with your brand, your job is half done. And explainer videos can create this connect for you.
Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video. To our mind these are the top 10.
Should you need more reasons to create an explainer video, contact Vivek at firstname.lastname@example.org. He’ll be happy to understand your requirement and give you a free quote.