According to a recent survey, 64% of users are more likely to buy a product online after watching a video.
Here are some tips for creating a great promo video:
Identify a goal
Be clear about why you are creating a video. Is it for brand awareness? To drive sales? To educate your customer? A clear goal helps you create a script that is interesting and of the right length. This goal setting exercise is crucial since research shows that 60% of the audience drops off when a video exceeds 2 minutes in length. If you’re educating your customers or training your employees, the video can be longer and still have a low bounce rate.
Set a tone
Depending on your message and brand values, choose an emotional tone for the video. It could be funny, dramatic, friendly, professional, or just straight forward.
Choose an art style
Choose an art style that suits the emotional tone. For e.g. here’s our video for BAO (By Appointment Only), about the importance of having key information prior to attempting to set up sales meetings with your target audience. We dramatically amplified the need for the right sales strategy through the use of war imagery in a 2D flash animation style.
Tell a story
Facts, figures, offers, etc. may all be essential to your message. But a great way to ensure that the audience remembers this information is by weaving it into a story. For e.g. in this video we showcased Layla’s List, a travel website, through the eyes of a young bird going on her first solo flight.
Have a clear CTA
46% of viewers take some sort of action upon viewing a video. Make sure your audience knows what this action should be. Have a look at Ripple Animation’s home page video with a very clear CTA.
At Ripple we specialize in creating engaging videos that meet your company’s goals. Please fill in the form at www.rippleanimation.com and we’d be happy to give you a complementary quote.