If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach.
But once the decision is made to create engaging video content, what’s the next step? What kind, flavour and style of video should you attempt to create? Does the treatment of the video suit the product or service you’re selling? Does it achieve the communication goals you’ve established?
Here’s a brief explainer on the various video styles you have at your disposal as a marketer and what each will help you achieve :
This is a very popular style of producing videos, one which allows for a lot of creativity and expression. 2D Animated videos are a great way to very simply communicate complex ideas and concepts. They’re ideal for a lot of applications from explainer videos to sales tools, product demos and brand outreach.
Whiteboard uses clean, elegant visuals to tell interesting and inventive stories. Imagery is created by a marker pen rapidly drawing visuals on a white background. Fairly easy to create and execute, this style is very popular with sectors like BFSI, Healthcare and HR.
When your videos necessitate realism and an authentic connect, live-action is the way to go. Create digital films, TV commercials, testimonial videos or brand-engagement pieces.
Motion Graphic is typically used when a lot of data needs to be made comprehensible quickly and efficiently. It uses visuals akin to infographics and vector objects to demonstrate how a concept works.
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