Why An Explainer Video Is Essential To Market IT Products

If you’re an IT company, you are selling to a B2B audience or to an evolved B2C one. And you are selling products that are either expensive or entail recurring spends. Add to the cost, the complexity of most IT products, and you have a classic case of a long sales cycle. How can you help customers make a buying decision to speed them along the sales funnel?

Well, you could put out whitepapers, PowerPoints, case studies and infographics or you could use the most effective form of communication, explainer videos.

Research has shown that engaging both the visual and auditory senses is imperative to get your message across in the shortest span of time and to make your content memorable. Video marketing for business in today’s world in no longer a luxury.

To sell better, you also need to train your sales force effectively. Many IT firms now use explainer video modules broken up by topic to make their sales teams more effective.

Explainer videos or animated videos for business are now arguably becoming the norm.

Here’s Ripple Animation’s list of types of explainer videos IT Companies can create:

IT Industry Explainer Videos

These videos showcase trends in the industry and are more of a category builder than a sales video. These IT videos are often used as a pre cursor to introducing the products or services of the company that seeds these videos.

Here’s a great example of an IT video which speaks about an industry trend and then positions itself as the player to partner with in order to leverage the trend.

Product Explainer Videos

You will need to explain the problem you’re product or service is solving, how you’re solving it, how your customer will benefit and why your solution is better than those of other players in the industry.

Here’s a video Ripple Animation created for ETP, a software company providing cutting edge solutions to the retail industry.

‘How To’ Videos or Demo Videos

Once your customer is interested, you may want to show him a use case and how easy it is to use your products. Through this demo video, you have an opportunity to showcase all your product’s cool features. The goal is to make your customer realize how efficient and effective your offering will make him. Here’s an IT video that the Ripple Animation team created for a company that was helping top management keep track of customer sentiment.

Training Videos or Education Videos

The art of selling is just that – an art. You will need to create in-depth explainer videos for your distributors or sales people to give them pointers they can use to sell your products effectively. Basically, arm your sales people with information on the current industry trends, what’s happening in terms of the competition and how they can show their potential customer why your product is the one to buy. Here’s one of a series of videos that Ripple Animation created for Hewlett Packard’s distributors.

Video Ads For Digital Platforms

If you’re running contests to promote your app or product, you will be wise to create a 30 second ad that you can run for awareness. Remember to add a call to action.

Here’s a video that Ripple Animation created to promote Dream 11’s contest on various digital platforms.

Explainer Videos for the App Store and Play Store

If you have an app, you need an explainer video to stand out and tell people what to expect from your app. Here’s a video Ripple Animation created for Trixie, a tech platform where women can connect with other women in the same locality with shared interests.

Video marketing for your business is now a job role in itself. If you need animation for your business or explainer videos for the IT industry, contact us or fill out our form. We’ll be happy to help you with a video marketing strategy for your business.

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