What Are TV Commercials?

A commercial is an advertisement for your product or service. It usually has a limited duration – 15 seconds, 20 seconds, 30 seconds, 45 seconds or even 60 seconds. The longer your commercial the more you must pay the network to air it. In the days before the Internet, TV Commercials were really the only way to reach you target segment. These commercials were aired on various television channels, in various time slots and in-between programmed content. Based on the kind of programmed content and time slots, brands could target their customers. So for example, a washing machine detergent brand may choose an afternoon slot during soaps, since these shows are likely to be watched by housewives. A life insurance company may choose to air their commercials at Prime Time during news and sports shows, since the target audience would be working men. Now, YouYube Pre-rolls have started acting as TVCs in the internet world. You can reach your target audiences before they watch a piece of content.

Here's an example Arrow

With the advent of the internet, everything has changed. You can ‘air’ your ad on youtube and most sites with premium video content or through rich banner ads. Users can even take action after watching your ad – like filling up a form, going to your website or subscribing to your social channels. Programmatic advertising has changed the way brands reach and pay for their audiences. Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces as well.

But, the first step is creating a commercial that resonates with your target audience.

Who should seek to create a commercial?

Companies and brands that need to get the word out about their awesome product or service, those who want to garner leads, get sales, drive traffic…basically anyone that has a product or service that they wish to create awareness about and/or sell. The best way to do this? Advertise on sites that have premium video content that people are consuming. Sites like YouTube, HuffPost, ScoopWhoop, The Viral Fever…the list goes on.

How does it work?

First, the client comes up with a well thought through brief, the agency then comes up with concepts, once a concept is approved, the script is written. Scripts can be live action (with lights, camera, locations, people) or animated. Once the shoot is done, the footage is edited and voila, the commercial is ready.

If you're thinking about creating a commercial, just send in your details and we’ll get in touch.


The pricing varies depending on the type of animation you choose as well as the detail required in the characters and in the background.

Do fill in the form below, so that we can give you a more accurate quote with references.