10 Types Of Videos That Will Help You Increase Your Conversion Rates

Creating video content for marketing for your digital channels has now become a necessity. Prospects and customers prefer watching a video to reading text or viewing images. Getting your brand message across via a compelling narrative through a series of videos can work wonders to grow sales!

Ten Types Of Videos That Can Help Grow Sales

Thought Leadership Videos

These videos are useful for prospects in the consideration phase of the buyer journey. Give viewers insights that show how deep your domain knowledge is and help them choose your offering over that of competitors.

Newsletter Videos

Embedding a link to an informative video in your newsletter can increase the likelihood of getting your messaging across to your target audience. People can’t help but click on the play button.

Videos For Email signatures

Use a video in every employees' email signature. This way, clients and prospects who your employees reach out to, will have the opportunity to watch your video and you can enhance visibility.

After Sales Support Videos

These videos could go a long way in helping you free up valuable resources and time.

Year In Review Video

Enterprises are now using these videos to get different teams to showcase their accomplishments over the year.

Video Ads

A 6, 10, 15 or 30 second video that sparks interest can be just what you need to persuade potential clients to check out your offering.

Explainer Videos

An explainer video is a great way to showcase how your product or service solves your customers' problems and the benefits it offers.

Product Demo Videos

Demo videos help show your customers exactly what your business offers. Create different videos for each of your products.

How-To Videos

These videos can help convince prospects to make a purchase decision. Show your product and service in action and help viewers see the elegance of your offering.

Case Study Videos

Nothing like a before and after to show how your offering transformed a customer’s life.

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Ripple Animation specializes in creating exactly these types of videos, Our goal is to make every video memorable and help clients see ROI on their investments. Get in touch to see how you can benefit by including videos into your marketing mix.
If you believe, like we do, that videos can help you boost engagement and conversion rates, get in touch!
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