A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the capacity to compress reams of pages worth of data. Customers – B2B and B2C – who won’t waste time going through brochures or documents will take the time to watch a 2-minute video.
(On a side note, Forrester Research recently stated that “a minute of video is worth 1.8 million words”)
Video is effective, since visual concepts, as a rule, are exponentially easier to absorb than text. A Cisco study says that close to 80% of the world’s internet traffic will be video by 2020. And let’s face it, who wouldn’t want to watch a fun and engaging video, about a product, as opposed to reading about it?
Here are some great ways you can use promo videos for your brand:
1. Sales Videos
Promo videos have been effective for years and are still as popular and effective as they were 10 years ago. Your sales personnel can’t be everywhere at the same time. Sales videos are a good substitute and help drive conversions and sales.
2. Explainer Videos
As opposed to sales videos, which simply sell an offering, explainer videos let you delve in-depth into the mechanics of a solution and how it works. These are useful for technical industries like Information Technology, Banking and Financial Institutions, Pharmaceutical Companies and the like.
3. Brand Engagement Video
Consumers don’t always buy just a product or service. Brand trust and loyalty play important roles, and it’s always worthwhile for brands – both established and upcoming – to invest in a brand video.
4. Corporate Video
Corporate videos or company-culture videos are used to showcase the softer, more relatable side of an organization. These help humanize the brand, enabling customers to connect with it.
5. Social Virals
Short, snappy promo videos that engage and entertain the viewer whilst simultaneously delivering a call-to-action. These work particularly well given how massively social media in general has taken to video content.
6. Product Demo Video
A product demo video focuses solely on the construct, functions and advantages of a particular product. It’s used to demonstrate how a product would realistically work for the customer. It’s a good way to let your TG experience your offering without having to buy it.
There are different ways to communicate information. Textual content does the job. Video content does it better. And search engines like Google simply love video. Using useful video content on your page makes it over 50% more likely to pop up on page 1 of search engine results.
8. Website Engagement
Videos on your website don’t just bring users on to your page, they keep them there. Studies show that viewers tend to spend an average of 7 minutes and 21 seconds on pages that have video, as opposed to an average of 2 minutes and 48 seconds on pages that don’t.
9. Testimonial Video
Attractive value propositions are well and good, but often, nothing works quite as well as having them validated by objective third party users. A video showcasing a series of ringing endorsements from past or current customers/clients can do a lot to win new ones.
10. Case Study Video
Just as effective as testimonials are case studies, which can be powerful proof points for your company’s solutions. Largely a B2B exercise, case studies have long been popular marketing tools. Using video instead of docs helps improve engagement and retention rates are higher.
Still unsure of how a promo video could work best for your brand? Get in touch with us at firstname.lastname@example.org and we’d be happy to give you a complementary quote and consult for your video!