Video marketing is the hottest digital marketing strategy of recent years. We could tell you all about the power of video marketing, but the numbers speak for themselves.
- 92% of mobile users who view videos also share videos they like.
- Around half of online shoppers will watch a video of a product or service before making a purchase.
- Videos on social media are shared 12x more than text-based content.
Social media represents one of the largest markets for video consumption. Over half a billion users watch videos on Facebook every day and Facebook has actively remodeled its platform to offer better video results for its users.
Explainer videos are quickly becoming one of the fastest growing trends in the digital marketing industry. Being easily shareable and highly educational, a successful explainer video marketing strategy can award brands with greater consumer awareness and more sales for their business.
While social media and video SEO could give explainer videos some initial traction, marketers must also consider different channels that users are flocking to. While much of online video traffic is dominated by YouTube, there remain plenty of platforms with sizeable traffic that video marketers could take advantage of.
Here, we’d like to list seven of the hottest video platforms to market your brand explainer video.
YouTube is by far the most popular, recognizable, and easy-to-search platform on the web. It’s estimated that YouTube has over 1 billion users and over 30 million active daily users.
Since YouTube is a product of Google, YouTube videos often compete with organic search results for similar keywords. Optimizing explainer videos with target SEO keywords can help explainer videos rank higher for Google searches, as well as YouTube searches. Insert video SEO keywords into the video title, as well as the description beneath the video and any annotations found in the video.
Brands can create their own business pages to host all of their video uploads and link to their native website directly. This key feature offers users another channel to interact more with your brand and watch any videos that might interest them.
Some additional tips to increase your video’s visibility over YouTube include:
- Producing high-quality explainer videos through a professional agency
- Encouraging users to comment in the description
- Responding to user comments
- Using a relevant and visually striking thumbnail
- Linking to your website within the video description
Vimeo could be considered YouTube’s younger sibling. But many in the video community consider Vimeo to be much more sophisticated then YouTube’s platform.
For one, Vimeo videos can be encoded at higher bitrates, meaning your explainer videos will not have to sacrifice quality during upload. Vimeo is generally considered to be a higher quality platform than YouTube, which is why so many artists host their videos exclusively on Vimeo.
Vimeo videos also have the ability to outrank YouTube videos in a Google or Bing search using the same keywords.
Of course, hosting videos on both platforms provides more real estate than just focusing exclusively on one.
3. Daily Motion
You may know it, but Daily Motion has over 300 million users who flock to its platform each month. This is a huge chunk of the video traffic market that many brands are failing to utilize.
Daily Motion’s library feature is incredibly convenient for users who want to go back and watch videos at a later time and save them to their watch list. Brands can leverage this feature to create a repository of explainer videos that directly relate to a central topic, whether it’s education or product based.
Daily Motion’s HTML5 video player and robust mobile app also make it one of the fastest loading video platforms for mobile. Brands can improve visibility for their Daily Motion videos organically or within the platform by optimizing for exact match video keywords that users are searching.
While MetaCafe may have lost the war with YouTube over a decade ago, the platform still boasts millions of active users each month. In fact, MetaCafe could arguably have been designed for explainer videos and short branded videos. MetaCafe is notorious for hosting short video clips that are often shared by users on its platform and have the ability to go viral.
With a community-oriented approach, brands can capture qualified traffic by reaching the right audience members with an explainer video on Metacafe. Follow the same video SEO strategies to improve the visibility of your videos in MetaCafe’s search bar.
Finally, Flickr is a unique image hosting platform that also features some short videos. Most explainer videos will fall within Flickr’s guidelines for upload.
Again, Flickr is a much more community-oriented platform designed for artists and businesses. What makes Flickr so appealing is its visibility over Google image search. Leveraging the right keywords, video thumbnails can end up populating a Google image search that could serve as a valuable traffic source. Flickr videos tend to populate Google video results as well.
While video SEO and digital marketing is a very powerful strategy, we shouldn’t limit our focus to just one platform. By leveraging additional platforms to share explainer videos and connect with people within that community, your brand can improve its visibility over the web, which could lead to more traffic toward your direct website.
Of course, the most shared videos are high-quality videos. Invest in an agency to help you craft a killer explainer video that captivates your audience and drives business leads. For more information, contact us today!.