From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double.
Read on to learn how video marketing can help your brand:
A Relevant Video Is Google-Friendly
A website with an embedded video is 53 times more likely to rank higher on Google than a site without relevant video content. Videos are a catalyst for viewers to spend time on your site. This longer time spent gives search engines an indication that your site has high quality content.
Video Marketing Improves Conversion Rate
Video content engages the visual and auditory parts of your audience’s brain and therefore has a stronger impact than simple text and images. Research shows that 74% of the people that watched an explainer video went on to purchase it. Adding a product video on a landing page could increase conversions by 80%.
Videos Help Build Relationships
Essentially, marketing is all about forging a strong connection with the audience. You do this by sharing useful and interesting content. Here’s how American Express inspired people to be a part of their technology team using animated video content.
Interesting Videos Are Share-Worthy
If a video is interesting, funny, memorable or thought-provoking, people will share it. Just look at the success of Dumb Ways to Die. The video was viewed over 77 million times, while the app became the number one free app in 21 countries.
Video Content Is Great For Mobile Users
Video content is going mobile at a rapid rate. Mobile video views have increased by 233% from 2013. YouTube mobile video consumption rises by 100% each year. In this scenario, a video designed for the mobile format lets you engage with a much larger audience that’s on the go.