The fact that animated explainers work, and work well is old news. We could tell you about Dropbox’s 90-second whiteboard explainer that brought them…a mere 10 million new subscribers. Or we could tell you about the $21,000 increase in revenue that this animated explainer brought CrazyEgg.
But we won’t; because you’ve probably heard it already. The fact that an animated explainer can make or break your conversion rate is indisputable. The question is- how do you use this to your best advantage?
Here’s the answer: by using an animated explainer on your landing page.
Landing page conversions are the gateway to bring consumers into your sales funnel. By combining this with an engaging and effective animated explainer, you can do wonders for your conversion rate.
Keep it simple
The key to an effective explainer is to get your point across in the simplest way possible. Start by condensing the crux of your proposition into one statement. Following this, choose additional information only if it helps elaborate or substantiate the central claim.
Nail the opening
Nowadays, every consumer’s day is already chock-a-block with digital content. If you don’t give them a reason to keep watching beyond the first 15 seconds, they ARE going to click away to the next thing, faster than you can say “click-through rate”. Having a strong opening to your video is the surest way to get the most out of your explainer.
The “elevator pitch” hasn’t become a marketing gospel for nothing. Statistics have shown that audiences are most inclined towards videos between 1-2 minutes long, so make sure your video is under 2 minutes.
End with a strong CTA
By the end of the video, the viewer should have a basic idea of what you can do for them. At this point, the aim should be to push them further down the funnel, so they learn more about your offerings, and eventually convert. So, at the end of the explainer, the viewer should feel compelled to take a follow-up action, and one that seems natural to the progression of the video.
Ripple has been consistently creating effective, engaging animated explainer videos for clients such as Amazon, Vodafone, Zycus, Birla and many more. Contact us at email@example.com for a consultation with our experts.