Your audience has the power to change the channel, hit the skip button or scroll to the next post. Or they may even watch the whole video without paying attention to the content! These are the challenges today’s marketers are facing. In this scenario, how can marketers catch their prospect’s attention?
For one, keep it short. And sweet! Data shows that the average length of a successful explainer video for business on Facebook is 24 to 90 seconds. So, try to tell your company’s story within 90 seconds while keeping the viewers engaged.
When it comes to explainer videos for business, here’s what you need to know:
What’s the problem?
Let your company’s business explainer video begin with the problem statement. However this can be no dull, lengthy or technical opening. It has to be interesting and relevant to the viewer! For instance this explainer video for Trade Gyaani compares the difficulty of making an investment to the challenges of choosing a life partner. With the target audience being the young, Indian urban workforce that’s looking to find the right investment option, this opening is relevant as well as interesting.
What’s the solution?
Once you’ve addressed the pain point of your audience, it’s time to delve into the solution. Again, remember to avoid technical jargon and unnecessary detail. In animated videos for business, the solution you offer must be extremely easy to understand. For example, fans of Master Chef can’t enjoy the meals that are prepared and served on the show. This explainer video for Food Master presents a unique solution to their problem. A food lover simply has to use the app, make a restaurant booking and enjoy his Master Chef meal!
What’s the process?
Depending on the nature of your offering you may have to succinctly explain how a person can avail of your solution. In this explainer video for nUlta, viewers are clearly shown how to connect with a qualified mental health counsellor. In this video we’ve made sure to handle the subject of mental health in a sensitive way.
Your call to action (CTA)
Now this can be perhaps the most important part of your animated video for business! You need to be extremely clear about what you’d like a viewer to do after watching your business explainer video. Would you like him to call a number, visit a website, or send a mail? This is the final step that can lead to meaningful conversions, so do give significant thought to your CTA.
Your explainer video company
You are certain to find several explainer video companies in metros such as Mumbai, Delhi and Bangalore. However choosing the right one will ensure you get the best deal on your 90 seconds. With a specialized team, years of experience and that crucial attention to detail, Ripple Animation always look forward to creating promo videos that really work for businesses.