As we enter this New Year and decade, it’s clear that content creation is going to be a major focus point for a majority of online businesses. Content marketing as a whole is no longer a niche experiment, but a tried and tested strategy that can work wonders for any brand.
There is no debating the efficacy of content creation, but determining which type, channel, and medium to use can be challenging.
Here are 5 content marketing trends you need to be aware of in 2020
An emerging trend in content creation that’s fast gaining popularity is Video Marketing. About 83% of marketers believe that video is becoming increasingly important. Studies show that the average person will spend about 100 minutes watching online videos each day in 2021. With an ever-growing and changing audience, video marketing itself is evolving so quickly that it can sometimes become hard to keep up with the latest trends.
Key video marketing mediums include 360 videos, GIFs, whiteboard videos, 2D animation videos, stock footage videos and livestreams videos.
Animation For Business Marketing
One of the most effective ways to attract customer attention is to create animated videos for business. These animated business videos help you highlight key points about your company or product. Using animation for business marketing also enables better engagement with your customers and saves time and money.
Implementing animation for business marketing allows you to artistically integrate logos, colour schemes, and brand image into one concise video.
Smart devices have taken over households and marketplaces alike. It only makes sense to capitalize on this with content marketing. A recent smart audio report from NPR and Edison Research estimated that there are now approximately 120 million smart speakers in U.S. homes, representing a 78% year-on-year growth.
To fully leverage the potential of this platform you will first need to understand how your audience will search for your content using voice search and then tailor your content strategy accordingly.
Dynamic Content Delivery
Today, consumers expect to receive emails and offers in a personalized fashion. According to statistics from Instapage, 54% of customers anticipate a personalized discount or offer within a day of sharing their information with a retailer or online store.
Dynamic content, also known as adaptive content, refers to content that changes based on the individual user’s demographics, behaviour patterns, preferences, and interests. Personalization allows you to deliver relevant and interesting content to consumers.
Explainer videos are short animated videos that help businesses present complicated ideas and concepts in simple, engaging, and meaningful ways. Animated videos for business are one of the most powerful resources for content marketers today. These videos are created to showcase a company’s products and services in a way that resonates with the target audience.
Having been ranked as the best explainer video company in India by several international agencies, Ripple is well placed to create handcrafted explainer videos that will help your business grow. Our clients include Vodafone, Dream 11, Amazon, Samsonite and many more.
We create animated explainer videos across business verticals such as Banking and Financial Services Videos, Healthcare and Pharma, IT & Software, Professional Services, Non-Profits and many more.