The journey of a start up is never easy. There are sacrifices to be made, targets to be met. And perhaps one of the biggest marketing challenges, is simply to get your brand noticed! Whether you need to engage with a potential customer, client or other stakeholders, a startup needs a strong set of communication collateral.
Well we’re here to tell you that the most effective communication tool for every startup, is a start up explainer video! Read on to know why.
Today attention spans have shrunk to an average of 8 seconds. To get your business noticed within this short time frame you need something that is incredibly engaging and informative. Fortunately that’s exactly what explainer videos for startups deliver.
Watch this animated explainer video for Zycus and note how it clearly sets up the problem large corporations face when trying to match invoices for every single one of their business transactions. The Zycus expainer video captures the viewer’s attention within the first few seconds by setting up a problem they identify with. This explainer video, therefore, did the job of keeping prospects engaged to the very end! Your target audience is much more likely to watch your explainer video than read a text heavy brochure.
Explainer videos are audio-visual creations. And they really do bring the best of both worlds to create an immersive viewing experience. A good explainer video company will pay great attention to every detail from art style, character design and prop design to voiceover renditions, background music and sound effects. At the end of the day, a great set of start up explainer videos is what will help you build your brand effectively.
Our explainer video for Willis Towers Watson shows how a new AI technology helps employees become more productive, in the sweetest way possible!
Your viewer-friendly visiting card
For any meeting, start up explainer videos serve as a great tool to give clients a clear picture of the potential of your offering. A well-made animated video for business also goes a long way in giving you that extra edge when it comes to winning the trust of your viewer. A good startup explainer video serves as an important tool for your sales pitches and helps start ups stand out.
For example, this promo explainer video for HDFC Bank’s new product makes it easy for clients to understand the benefits of getting HDFC Bank’s Closed User Group Card.
Breaking down complicated information
Be it technical data, theories or business plans, animated explainer videos help in effectively communicating complicated pieces of information. In this video for instance, Vector Consulting explains the Theory of Constraints (TOC) and the benefits to large businesses of implementing TOC.
Increasing your online visibility
You can significantly reduce your website bounce rate and the increase time spent on your site by showing a start up explainer video on your landing page. On social media, a good animated explainer video can generate a high number of organic likes and engagement. According to some sources, on Facebook, videos are shared 12 times as much as pictures, while on YouTube 5,000 explainer videos are viewed on a daily basis!
Because of their emotional and informational appeal, animated videos for business serve as an effective tool to increase the visibility of your brand.
Choosing the best explainer video company
It takes an experienced and process driven explainer video company to make a great video. From understanding the brief, ideating, scripting, art work development, story boarding to final video creation, every step needs careful attention. At Ripple Animation, we remain committed to crafting start up explainer videos that drive business results.
Having served over 200 clients and created 500 + videos, you can be certain that our expertise will count towards getting you an animated explainer video that meets your goals. To know more, reach out to us via email or visit our website and fill out the short form on our homepage.