Videos now make for half of all Internet traffic, since they contain a variety of elements that humans are programmed to respond to.
Voices, faces, movement and sound, all contribute that invaluable ‘something’ in the process of gaining conversions.
All statistics lean in favour of using videos, with 90% of consumers saying that videos helped them make a decision about an offering. The inclusion of a short explainer video in an e-mail pushes up open rates by 19%.
Why do animated explainer videos help increase conversions?
1. Animated videos simplify complex information; information presented through explainer videos is processed exponentially faster than other mediums.
2. Videos save people’s time as they ensure that the message has been delivered in as short a time frame as possible, using voice, text and visuals simultaneously to give the viewer different pieces of information at the same time.
3. Well made animated explainer videos lend themselves to social sharing and can therefore proliferate conversion.
Animated videos for businesses are crucial as they extend the time a viewer spends on a business’s page, making people 64% more likely to convert and also helping in organic SEO rankings.
If you want to go a step further, you can also embed a lead form directly into your video. But first, make sure to use an explainer video to make knowledge about your products and services ubiquitous. Your explainer video should be interesting and engaging, helping viewers focus on your content long enough to be convinced of your offering.
If you want a professional explainer video, visit https://rippleanimation.com and get in touch for a complementary consultation.