(Source: Aberdeen Asset Management)
To advertise effectively, you have to deliver your message in the most interesting way possible.
Obvious, right? But easier said than done when your message is complicated, technical and worst of all, boring.
So what do you do? Be innovative!
And that’s exactly what Aberdeen Asset Management did with their ‘boring’ subject – helping people understand the fundamentals of multi-asset investing.
Aberdeen’s Big Idea?
Comparing complicated investment tips to the 7 Deadly Sins. Each sin represents what an investor should not do. Clever, eh?
The Execution
7 animated videos that explain investing through short interesting stories, narrated by Joanna Lumley (the character of the aunt from The Wolf of Wall Street).
Here’s a link to the playlist. Each video is worth a watch. There’s a call to action throughout the video on the bottom left.
Remember to think through how you could use YouTube’s useful features to drive traffic to your digital properties when you create your awesome videos.
Aberdeen’s ‘7 Deadly Sins’ videos were followed by the release of a booklet that discussed multi-asset investing in more detail.
All in all, the campaign was beautifully thought through and perfectly executed.
Ripple has created award winning campaigns too. If you’re looking to create engaging video content, just fill out the form on www.rippleanimation.com for a complementary quote.