Attention spans have shrunk to just about 8 seconds! With content being bombarded at your TG from all quarters, it’s hard to stand out or get your message across. Written content has become almost passé, especially when it comes to the dry content that financial services clients need to disseminate.
If you need to explain a product or a process, train your employees or even engage with your audience, you need a video.
Our clients in the Banking & Financial Services Sector have been quick to understand the benefits of using animated video content.
Here are some ways in which they have used explainer videos:
Animated Product Explainer Videos
ICICI Lombard has several ‘add on’ products which they wanted to bring to the fore. We created a series of animated product explainer videos explaining how useful the products could be. We decided to take a humorous approach. We came up with a series of scripts about a family whose members find themselves in trouble every now and then. The add on products comes to the fore in different situations to to save the day for the family member.
Animated Sales Enablement Videos
Birla Sun Life Insurance had identified doctors as a core target audience for their products. We created an animated explainer video specifically aimed at doctors, to get them to understand the need for professional wealth management. This video was used by distributors to get in-person appointments.
Animated Explainer Videos for HR
Axis Bank had undergone an arduous exercise to transform the salary structure for its employee base. The new structure allowed flexibility and provided several options depending on the life stage of the employee, the risk profile and other factors. It was imperative that employees understood the new structure and made wise choices. A PDF explainer document would not have worked. So, we created a simple video, which motivated employees to act.
Animated Investor Education Videos
HDFC Mutual Fund created a series of animated investor education videos to explain various concepts related to mutual fund investing. From simple concepts to complex ones, we created videos for people at various stages on the learning and investing curve.
Animated Sales & Marketing Videos for Distributors
Franklin & Templeton Mutual Funds had added several new features to their Systematic Investment Plan Product. We created a video that helped distributors understand what was new and how to sell it. We used a mix of still photography and animation to create a unique look for the explainer video.
Animated Product Demo Videos
HDFC Mutual Fund had created an internal portal for their sales team and distributors. This portal played the role of a CRM tool and also gave sales people/distributors, the option to share high quality content with their own logos with clients via templates. Ripple created a demo video to showcase how the portal worked and why it was useful.
Recruitment & Company Culture Videos
TSR Darashaw, a payroll management and financial services company created a compelling video to showcase the culture of the company and the benefits of joining.
Engagement Videos for Social Channels
We created a video for US based insurance company, Safety Net, which provides insurance against loss of income. We used stock footage to give tips on effective ways to conduct a job search.