What Are Case Study Videos?

Case study videos are a great way to showcase work that you have done for clients/industry verticals, how your product or service works and how it has improved processes, business, ROI, efficiency, work life etc. Case studies help potential customers understand the value your company brings to the table. They also provide credibility, especially if you have worked with well-known brands that people recognize. It's important that these videos are well shot and engaging. It’s also best to keep them as short as possible since attention spans are fast shrinking as more and more content populates the world wide web. Having said that, if your audience is a niche one and is looking for the type of solution you provide, they may give you more time to explain what you do and how it’s useful. You can gauge this depending on where they are likely to be in the sales funnel.

Who should create case study videos?

Anyone who has solved problems for their customers or made life simpler/easier/more efficient should have case study videos. The best way to convince a potential customer to use your product or service is by explaining to them how they would benefit by using your services.

Benefits of case study videos

You'd need to create a paper on who the customer/industry was, what the pain points were and how your solution improved, preferably, drastically improved, your customer’s situation. Wherever possible, you can also show how your solution works. As they say, the proof of the pudding is in the eating. Once your paper is ready, it needs to be converted into a tight script, then storyboarded and then sent into production.

Think you have cases worth showing-off? Just fill in your details below and we’ll be in touch to see how we can help create your case studies.