What Are Corporate Videos?

A corporate video usually describes or introduces a company. It is a positive way of explaining the working, history, or a particular undertaking of an organization. In other words it is a video that is produced by a corporate house with special focus on the message it wishes to deliver.

Who should seek corporate videos?

Corporate videos are created primarily for two reasons

1. For internal use within a company: in such a case the target audiences are the key stakeholders of the organization. These could be employees, partners, clients, vendors, shareholders and even regulators. Videos are useful to explain company philosophy, development processes, or convey a working strategy, CSR activites or even the history of the company. Videos are also an efficient tool to provide training for employees.

2. To showcase the company: a corporate video is created using the right language and branding to get your business message out. With more and more people turning to the web, it is a great way to reach out to potential customers as well as working partners. It introduces your company, the work you do and what you have to offer within a few minutes of the video.

Benefits of corporate videos

Whatever your reason behind creating the video, the audio-visual narration has a higher rate of retention for the viewer. It also lends credibility to your organization. Engaging the audience to your story often gives the audience an emotional connection and that makes it a motivational experience. These videos are usually shown at internal meetings, uploaded on the company website, or a corporate YouTube channel.

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