What Is Digital Video Content?

In case you haven't noticed, the world wide web is becoming more and more visuals. What does this mean for brands? Just images or even infographics may not do the trick. Brands need to come up with visual content that connects with consumers. And what’s more visual than video content? If brands can crack a video content strategy, figure out how to get budgets for it and produce the content at an acceptable cost, you have a winning proposition.

Tips for creating the perfect digital content

• Try to make sure that your content is unique. If it's already done, then is there any point in re-inventing the wheel? There could be…if you can do it way better than the best piece of content out there on your chosen topic.

• Once you hone in on your content strategy, make sure that you create content well in advance and publish it at pre-planned intervals. This planning helps you to talk about the soon-to-come content on your digital channels, plan contests, engage with influencers etc. Also, your audience knows to look out for the next piece of video.

• If you are hosting your content on YouTube, which we recommend that you do, then take advantage of their partners’ program, annotations, subtitles and calls to action.

• Video content is great for SEO – make sure you add the right key word tags, descriptions and your website url in the backend of YouTube.

Who should create digital video content?

All brands who want to kill it in the digital space. Invest wisely in creating the best content, have a digital marketing strategy that’s clear in terms of what content is being created, at what intervals it’s disseminated, on which platforms, targeted to which audiences, what metrics will be used to measure success (or lack thereof) and what the paid spends will be.

Overwhelmed? Don’t be. Just fill in your details in the form below and we will be in touch to understand your requirement and guide you as best as we possibly can.