Banking & Financial Services Videos

The Banking and Financial Services Industry (BFSI) has been using video effectively on digital channels for a few years now. From explaining how a product is useful and creating product demos to creating internal videos for sales teams and for HR purposes, the BFSI vertical has used videos effectively and engaged various target audiences. Ripple is a leader in creating videos in the BFSI space.

ICICI Lombard Garage Cash

The client has several insurance add on products which could benefit insurance buyers. We created a family of characters, the Sharmas, who demonstrate in a humorous way how useful the product is. Garage cash provides customers funds to commute while their car is in the garage.

HDFC Life - Brand Video

This brand video takes the viewer through the cycle of life to get him to think about his financial future before it actually happens. We focus on his finances visually through our new invention - Ameerometer, which measures the protagonist's wealth.

HDFC Mutual Fund - Financial Planning

HDFC Mutual Fund needed to create a series of educational explainer videos to help investors understand various investment concepts. This animated video explains why it's important to plan your finances and have financial goals.

HDFC Mutual Fund - SIP Top Up

HDFC Mutual Funds used this 2D animated video to explain why it's important to top up one's Systematic Investment Plans (SIP) as one's income increases. Ripple's explainer video showed how topping up one's SIP could lead to much greater financial returns as compared to keeping the SIP static.

AIO Coins

A new digital currency that would give investors exposure to the top 10 traded crypto currencies was being launched in Hong Kong. Ripple was tasked with creating an animated explainer video for the ICO (Initial Coin Offering).

Franklin Templeton Investments

Franklin Templeton, an American mutual fund company, had launched a new and improved SIP product which had more flexibility than the before. The company needed a video that would explain the new benefits to consumers. We created an explainer video with a mix of live action footage and animation to tell the story.

Safety Net

Safety Net is an insurance company in the US, focused on providing insurance against loss of income. Ripple was engaged to create a short video for their social channels. This video, created with stock footage, garnered high levels of engagement.

Axis Bank

Axis bank needed to communicate a new and more flexible compensation structure for its employees. Employees could choose from several options based on their risk appetite and life stage. This 60 second explainer video was a great way for Axis Bank employees to understand the plan and figure out what was best for them.

Divergent Capital

US and Israel based, Divergent Capital, needed to create a video which portrayed the company as approachable and one which had a clear focus on serving credit thin companies. The brief was to keep the video short, simple and snappy.

Darashaw

TSR Darashaw, a leading Payroll Processing firm needed a marketing video to explain their solution. The video we created demonstrated how the product effectively addressed pain points in the payroll management process.

Birla Doctor App

Ripple made a 2D product explainer animation video to showcase Birla's Doctor App, which highlights how doctors could start investing and ensure a safe, financially secure retirement.

ICICI Lombard Road Side Assistance

Mr. Sharma's son, Bunty wants to go on a road trip and of course, Mr. Sharma has his reservations...that is until, Bunty tells him about the road side assistance plan which is offered even in remote locations.

ICICI Lombard No Claim Bonus

Bunty is playing a game of cricket with his buddies and the season ball is dangerously close to whacking Mr. Sharma's car. Mr. Sharma catches the ball and saves the day, ensuring that he gets his no claim bonus.

ICICI Lombard First Notification of Loss

The Sharma's crash their car into a tree. Mrs. Sharma is as dramatic as ever but Mr. Sharma is unfazed. Why? Because he knows just what to do to get his insurance process started.

Aegon Religare iMaximize Plan

Aegon Religare had introduced a triple benefit plan. They wanted to create a short explainer video, which would explain the benefits and have an emotional connect with the TG as well.

HDFC Life - Health Insurance

The brand wanted to create a humorous video which would strike a chord with the audience and get them to connect on an emotional level. We explored a cliched mother-son relationship but added a twist!

HDFC YoungStar Plans

Ripple created an explainer fintech video to showcase the benefits of HDFC YoungStar.

Religare

Religare launched a 1 new avatar of its intranet. Our job was to demo the product for its employees.

ICICI Prudential

ICICI Prudential had run a 360-degree campaign announcing changes in regulations for insurance companies. These changes would benefit consumers and ICICI wanted to use the campaign to its advantage to sell more insurance products by educating the consumer. We used ICICI's iconic character 'Chintamani' to drive the points home.

Birla Sun Life Insurance

Birla Sun Life Insurance had introduced a new product and needed a video, which could explain the product benefits simply and clearly.

Aegon Religare iTerm Plan

Aegon Religare had introduced a term plan that had better features than any other online plan in the market. They wanted to create a short video, which would explain the benefits. The idea was to create a simple, easy to understand explainer video which they could use on their website and landing pages.

Reliance General Insurance - Break in Inspection

Aegon Religare had introduced a term plan that had better features than any other online plan in the market. They wanted to create a short video, which would explain the benefits. The idea was to create a simple, easy to understand explainer video which they could use on their website and landing pages.

Reliance General Insurance - Rashtriya Swasthya Bima Yojana

Ripple created an explainer video to highlight the ease of access provided by Reliance General Insurance to the entirety of India.