TV Commercials
A commercial is an advertisement for your product or service. It usually has a limited duration – 15 seconds, 20 seconds, 30 seconds, 45 seconds or even 60 seconds. The longer your commercial the more you must pay the network to air it. In the days before the Internet, TV Commercials were really the only way to reach you target segment. These commercials were aired on various television channels, in various time slots and in-between programmed content. Based on the kind of programmed content and time slots, brands could target their customers. So for example, a washing machine detergent brand may choose an afternoon slot during soaps, since these shows are likely to be watched by housewives. A life insurance company may choose to air its commercials at Prime Time during news and sports shows, since the target audience would be working men. Now, YouYube Pre-rolls have started acting as TVCs in the internet world. You can reach your target audiences before they watch a piece of content.
Sky Sports
This TV Commercial aired on British Channel, BSkyB and was created to promote the British/India test series. The entire film, set across multiple locations in Mumbai was produced by Ripple.
Park Avenue, Alpha
Park Avenue launched a new deodorant, Alpha, and was looking to capture market share through a TVC. This commercial was shot in the midst of the monsoons with an American Director of Japanese origin, living in Paris. All the sets have been created through Computer Graphics and shot in a studio in Mumbai.
Adlabs Imagica
Ad labs Imagica, the largest theme park in India, had launched a new roller coaster. The TVC was commissioned to show case it.
Fanta
Fanta was getting ready for ‘season’ i.e. the hot Indian summer. This film leverage the Indian festival of Holi to bring traction to the brand. Computer Graphics have been used extensively.
Amrit Fresh
Amrit Fresh was launching a new brand of milk. We highlighted the care with which the cows are tended to drive home the point that the milk is of great quality. The cow was computer generated and the film was shot in Malaysia.
Mentos Orange
In keeping with the tongue in cheek brand tone, we created a hilarious film about a jobless royal being outdone. This film was shot in an old Haveli in Jaipur.
La Opala
La Opala was launching a new range of crockery. Film Star Bipashu Basu, was leveraged to show her trust in the brand as she sets the table for her dinner date. The entire home set was created in a studio.
Dabur Sun Protect Shampoo
This TVC highlighted the damage that strong sunlight can cause to one’s hair. The story follows film star, Genelia throughout her day as she reveals that she uses Dabur Sun Protect to protect her hair.
Sunsilk Shampoo
Film Star, Priyanka Chopra was leveraged to showcase the benefits of Sun Silk’s new 2 in 1 Shampoo and Conditioner. Computer Graphics are used extensively in this film. The set has been entirely created in a studio.
Colgate
This TVC was created to communicate that Oral Health Month was starting and experts would give children free dental checkups. The entire film was shot in a mall where we created a set in which to shoot.
Colgate
Colagate had a gold promotion offer for the Indian festive season of Diwali. The objective of this TV was to communicate that offer.