Digital Video
In case you haven't noticed, the world wide web is becoming more and more visuals. What does this mean for brands? Just images or even infographics may not do the trick. Brands need to come up with visual content that connects with consumers. And what’s more visual than video content? If brands can crack a video content strategy, figure out how to get budgets for it and produce the content at an acceptable cost, you have a winning proposition.
High Sierra
High Sierra is a premium backpack brand from the house of the luggage company, Samsonite. When High Sierra was being launched in India, Ripple was commissioned to create 2 launch films which would inspire people to explore new worlds. This film is set in Rajmachi, a hill station near Mumbai, known for trekking, forts and a famous Shiv temple.
Shoppers' Stop, iJEANSWEAR
Shopper's Stop, one of India’s largest chain of department stores had launched its own brand of jeans. These needed to be promoted. Ripple came up with a film that emphasized that 'cool' is an attitude.
High Sierra
High Sierra is a premium backpack brand from the house of the luggage company, Samsonite. When High Sierra was being launched in India, Ripple was commissioned to create 2 launch films which would inspire people to explore new worlds. This film is set in Nasik, Maharashtra at Sula Vineyards.
Metro Shoes
Metro Shoes is the largest footwear retailer in India. We created a custom YouTube channel to run a brand campaign, using brand ambassadors, celebrities, Saif & Kareena and created 2 videos starring the celebs. These videos were linked to the celeb’s shoe closet (aka website) where sales could take place. Here’s Saif’s video.
Metro Shoes
Metro Shoes is the largest footwear retailer in India. We created a custom YouTube channel to run a brand campaign, using brand ambassadors, celebrities, Saif & Kareena and created 2 videos starring the celebs. These videos were linked to the celeb’s shoe closet (aka website) where sales could take place. Here's Kareena's video.