Whiteboard Animation

This is a simple animation technique that is extremely popular among brands across the world. It is both cute as well as creative, as you see the characters and other images being drawn out or appearing as the narrative takes place. In a way, you can see the words, or background music come to life as the visual is constructed before your eyes. It is also a technique that most of us are familiar with since it is similar to a classroom blackboard that most of us have grown up with. Many companies also use whiteboards in their office meetings, so the brain is used to receiving the visual message in this manner.

Who should seek whiteboard animation?

If you need an innovative way to explain your product whiteboard animation could be the answer. This is especially true for those who want to explain a complicated technique or show a product demo in an interesting way. It also works well when you need to help viewers weigh the odds or make a comparison.

How does it work?

Whiteboard animation gives the viewer a chance to see an idea come to life, which makes the viewer feel a part of the process and lends an emotional connect. There is constant and quick action on the screen. This tends to grip the viewers who feel they need to keep their eyes peeled on the video, so not to miss a single moment. In other words it makes the person a part of the process, engaging them at a deeper level. The product is no longer just yours, your viewer too becomes invested in what you are offering.

If you want to develop your whiteboard video, just send in your details and we'll get in touch.