Creating Marketing Videos That Work: A Guide For B2B Companies
Audiences today expect video content in every businesses's marketing collateral. Even B2B businesses now need creative marketing videos that help engage and convert. The good news is that you can create effective videos more cost effectively than ever before by using a mix of human creativity and AI.
Studies Show That These 4 Types Of Videos Increase Conversions
Explainer Videos
Help prospects understand benefits
Product Demos
Show your product in action
4 Pro-tips To Create Engaging Videos & Reduce Costs With AI
Invest in experienced writers to create original scripts
Get experienced designers for an interesting visual treatment
Use AI voices
Get AI to translate scripts
5 Platforms That Work Best For Video Marketing
Website and Landing Pages
Embed videos to increase time on site and conversions
Email Marketing
Boost open rates and engagement with video content
Webinars and Virtual Events
Use pre-recorded videos to enhance live presentations
Share thought leadership and company culture videos
4 Platform Specific Strategies For B2B Marketing Success
Plan Video Length
Videos should be 2 minutes for YouTube and 30-90 seconds for social media
Use Interesting Thumbnails
Engaging titles and thumbnails increase click through rates
Add Captions
Using captions and transcripts improves accessibility and SEO
Optimize Performance
A/B test different elements, thumbnails, CTAs & video lengths
A Case Study On Video Marketing
This software company implemented a series of our product demo videos on their landing pages and in their email nurture campaigns to increase conversion rates by 20%.
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