Video in an email leads to 200-300%
increase in click-through rates
90% of users say that product videos are helpful
in the decision making process
A whopping 80% of users recall a video ad
they viewed in the past 30 days
59% of senior executives agree that they prefer
to watch video than read text
Video works like no other medium because it makes complex information simple and saves your prospect's time.
Will you be able to dedicate time to creating videos consistently?
Creating video content is expensive. Will it be worth it?
Which sales & marketing channels can you measurably improve using video?
A study we conducted with our clients has shown that marketers are filling the top of the funnel,
driving the middle and converting the bottom by using video content mapped to each point in the buyer's journey.
Platforms - Owned Digital Properties, Marketing Campaigns, Landing Pages
Platforms - E-mail campaigns, Websites, Landing pages, Social Channels
Platforms - E-mail campaigns, Websites, Landing pages, Social Channels
How Zycus & Ripple Together Transformed The Sales Process Using Videos
Zycus is a global procurement transformation company whose audience is primarily a B2B one. With over 1,000 employees across the globe, Zycus has a host of solutions that are used by large enterprises worldwide.
The information Zycus had to disseminate was complex and took time to consume. Text and image based content was not effective. The Zycus team believed that explainer videos could be the answer.
But, they found that creating video content was taking up too much of their team's time and there were concerns about the quality of the videos, meeting deadlines and sticking to budgets.
We worked collaboratively with the client to formulate a phased video plan and a process that worked to ensure that videos met their expectations and were delivered on time.
The idea was to create short 1-3 minute videos which would showcase solutions to pain points that Zycus' prospects would immediately identify with.
We created and deployed 15 videos over a 6 month period. Each video was customized for different departments within enterprises and addressed specific issues they faced. We then showcased the Zycus offering that eased the challenges each target group was facing.
We kept the videos as short and informative as possible, using visual imagery that struck a cord and made the video memorable. Ripple's writers and visualizers worked in close collaboration with Zycus's marketing team since they had a pulse on their target audience and knew the solutions best.
Deploying videos consistently and at various stages in the buyer journey helped prospects understand the value of each solution, the benefits and helped them make the buying decision.
The videos increased landing page conversion rates by 10-30%, resulting in exponential sales growth.
Zycus was selected the runner up for Vidyard's 'Video Mastery Award'.
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