Our top 5 insights into video marketing

As your marketing activities heat up, we'll be your backstage pass to the evolving world of video marketing, exploring the latest trends and tactics that will keep your brand in the spotlight. We’ll also share examples that can help you imagine the possibilities for your business.

Here are our top 5 insights into video marketing

Short Teasers Work
Audiences are willing to spend just about 30 seconds to figure out if what your business has to say interests them. Make sure your teaser piques their interest in terms of the narrative you use as well as the visuals you choose.

Watch Teaser

Personalize For Results
Basic personalization with just a first name or a company name doesn’t increase conversion rates. Can you instead show the client's logo visually? Can you replace scenes in your video based on who you're taking to? Here’s some inspiration.

View Video

Case Study Videos Build Trust
If you're in a B2B business, case study videos are a great way to share insights and show how your offering has helped transform the way your clients do business.

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Repurposed Videos Work Wonders
Plan your video in such a way that it looks like a different video with small tweaks. A smart way to do so is by using templates in which you can change elements and wordings.

View Template

A Mix Of Customized And Templatized Videos Are Effective And Pocket Friendly
Businesses have no choice but to engage via video. Because that’s the format the world is moving toward. Use a mix of customized videos and video templates to tell your story without breaking the bank. Work with an agency that has a bank of templates that they can customize in a way that each templatized video looks custom created. Here are examples of customizable templates you can use.

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If you believe, like we do, that videos can help you boost engagement and conversion rates, get in touch!

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