Banking & Financial Services Videos

The Banking and Financial Services Industry (BFSI) has been using video effectively on digital channels for a few years now. From explaining how a product is useful and creating product demos to creating internal videos for sales teams and for HR purposes, the BFSI vertical has used videos effectively and engaged various target audiences. Ripple is a leader in creating videos in the BFSI space.

Pinelabs Paylater

Pine Labs

Pine Labs needed a B2B explainer video to show vendors how the Pay Later EMI option worked. Ripple created a 2D animation video that demonstrated the benefits of the EMI option and showed the simplicity of the process as well.

ICICI Lombard Garage Cash

ICICI Lombard | Garage Cash

The client has several insurance add on products which could benefit insurance buyers. We created a family of characters, the Sharmas, who demonstrate in a humorous way how useful the product is. Garage cash provides customers funds to commute while their car is in the garage.

Axis Mutual Funds

Axis MF | E-commerce

AxisMF had created investment packs which could help people invest quickly and conveniently. Ripple created 2D animation video with screenshots to show customers how easy the investment process had become.

Gainsbridge

Gainbridge

Gainbridge has a debt product that offers better returns than other investments in the same category. Ripple created an animated video that compared the product to others to show how investors could benefit with Gainbridge.

CLOs

Janus Henderson's Video On CLOs

Ripple first colour corrected and edited the raw footage. We then thought about and created graphic overlays to make the film more interesting.

Tata AIA

TATA AIA

Tata AIA was launching a campaign. The idea was to get their employees to pay more attention to UI/UX. Ripple created a 3D teaser video to get the campaign off on the right foot.

Axis Bank NFO Launch

Axis Bank NFO Launch

Ripple was commissioned to create an eye catching video for the launch. We used a combination of live footage and 3D to create a buzz.

IIFL 360 One

IIFL 360 One

The Ripple team used an interesting analogy to showcase the 3 types of solutions that IIFL has created for customers based on customer preferences. We used stock footage with graphic overlays and supers to tell the story.

Biz2credit

Biz2credit

Fintech startup, Biz2Credit, needed a TV commercial to spread awareness about their product and thereby increase the number of loan applications they received. Ripple used characters, icons and graphical elements to create a narrative that resonated with the target audience.

Qube Health

Qube Health

Ripple created a 2D animation explainer video for fintech company, Qube Health to show how companies could help their employees get insurance coverage for medical bills that are not covered by traditional insurance.

Mirae Electricity

Mirae | Electricity

Mirae Asset Management needed a set of teaser videos for ELSS season. Ripple created a series of humorous videos which brought to the fore the need to invest in ELSS.

Kotak Securities

Kotak Securities

Kotak Securities had launched a digital platform to help investors invest in stocks through a range of curated baskets. Investors could select and tweak these baskets based on their investment philosophy. Ripple created a 2D animation video with screenshots to tell the story.

Janus Henderson

Janus Henderson

Janus Henderson needed a video to demonstrate trends related to dividend payments in SE Asia. Ripple created a 2D animation video to show how different markets were expected to perform.

Bill Experts

Bill Experts

Bill Experts helps customers get the best negotiated rates for services they use regularly. Ripple created a stock footage video with animation overlays to position Bill Experts as the ideal solution to address a pain point that hasn't been well addressed in the market.

Riskcovry

Riskcovry

Fintech start up, Riskcovry, had created a platform for large enterprises to set up an insurance distribution channel easily, thereby creating a new revenue stream. Ripple created an engaging whiteboard animation video to show how Riskcovry had done that and to showcase the benefits.

Cibil Microfinance Score

Cibil Microfinance Score

Cibil launched a product that would help financial institutions make lending decisions to borrowers in rural areas. Ripple created a 2D animation video using characters and screenshots to tell the story.

Nippon Life

Nippon Life

Nippon Life, a large Japanese conglomerate, was taking over RNAM, a well established insurance company in India. RNAM's partners needed to understand the background, lineage and might of Nippon Life. Ripple used a mix of stock footage, supers and animation overlays to create a compelling narrative that would assure partners that they were in the right hands.

HDFC Life - Brand Video

HDFC Life | Brand Video

This brand video takes the viewer through the cycle of life to get him to think about his financial future before it actually happens. We focus on his finances visually through our new invention - Ameerometer, which measures the protagonist's wealth.

Sproutt

Sproutt

Insurance company, Sproutt, needed to let prospective customers know that if they took care of their own health then they could get insurance without a health check up through a ten minute online process. Ripple created a simple 2D animated explainer videos using supers to showcase the proposition.

IIFL Multi Strategy Fund

IIFL | Multi Strategy Fund

India Infoline Wealth had launched a multi strategy fund to invest in large, mid and small cap companies. One fund manager would oversee the portfolio and he was supported by experts. Ripple created a 2D animated explainer video which would help get the concept across in a simple yet memorable way.

ALD

ALD iDrive

ALD Auto, a global car leasing company needed to create an explainer video that showcased all the great benefits of their offering, iDrive. Ripple conveyed the convenience and cost benefits of iDrive by creating a simple 2D animated video of a driver's journey on a long stretch of road.

HDFC Bank Card

HDFC Bank Card

HDFC Bank launched a new debit card for use within large organizations. Ripple created a product explainer video to help the product and sales team explain the benefits of the card to potential customers.

Zest Money

Zest Money

Zest Money needed to spread awareness about its loan product and showcase that their app was easy to use and convenient. Ripple created a video ad that could be displayed on social media platforms and also served as an explainer video.

FANM

FANM

FANM, a real estate advisory firm, needed to create an animated explainer video which would show prospects why it's important to get a knowledgeable consultant on board before buying a property. Ripple created an animated explainer video which set up all the challenges that buyers faced as they took the crucial decision on which property to buy. FANM was positioned as a trusted partner.

Birla Doctor App

Birla Doctor App

Ripple made a 2D product explainer animation video to showcase Birla's Doctor App, which highlights how doctors could start investing and ensure a safe, financially secure retirement.

ICICI Prudential

ICICI | Prudential

ICICI Prudential needed to create a series of short videos which showcased one benefit per video. This out-of-the-box video showed how quickly claims were paid out.

Loan Tap

Loan Tap

Lending firm, Loan Tap, needed to create an ad for digital channels. The explainer ad we created showed how Loan Tap's products were superior to those of other lending houses.

HDFC Mutual Fund - Financial Planning

HDFC MF | Financial Planning

HDFC Mutual Fund needed to create a series of educational explainer videos to help investors understand various investment concepts. This animated explainer video showcases why it's important to plan your finances and have financial goals.

AIO Coins

AIO Coins

A new digital currency that would give investors exposure to the top 10 traded crypto currencies was being launched in Hong Kong. Ripple was tasked with creating an animated explainer video for the ICO (Initial Coin Offering).

Franklin Templeton Investments

Franklin Templeton | Investments

Franklin Templeton, an American mutual fund company, had launched a new and improved SIP product which had more FRexibility than the before. The company needed an explainer video that would showcase the new benefits to consumers. We created an explainer video with a mix of live action footage and animation to tell the story.

OK Credit

Ok Credit

Ok Credit needed an explainer video to showcase the convenience of its product during difficult time like the lockdown implemented in most countries during COVID-19. This explainer video was created for small shopkeepers and business owners across urban and rural India.

IDFC FirstForward Fastag

IDFC FirstForward Fastag

IDFC was launching its FastForward Tag which would allow vehicles to pass through toll plazas and make petrol payments with the same tag. Ripple created a B2B animated explainer video showcasing the benefits of the product to truck owners. The idea was to keep it as human as possible and help truck drivers identify with the characters.

Darashaw

Darashaw

TSR Darashaw, a leading Payroll Processing firm needed a marketing video to explain their solution. The explainer video we created demonstrated how the product effectively addressed pain points in the payroll management process.

SBI Rinn Raksha

SBI | Rinn Raksha

State Bank of India Life Insurance had come up with a new home loan insurance product with attractive features. Ripple created an animated explainer video to help the sales force communicate the benefits of the product more effectively.

Safety Net

Safety Net

Safety Net is an insurance company in the US, focused on providing insurance against loss of income. Ripple was engaged to create a short video for their social channels. This video, created with stock footage, garnered high levels of engagement.

Axis Bank

Axis Bank

Axis bank needed to communicate a new and more flexible compensation structure for its employees. Employees could choose from several options based on their risk appetite and life stage. This 60 second explainer video was a great way for Axis Bank employees to understand the plan and figure out what was best for them.

Willis Tower Watson

Willis Tower Watson

Willis Tower Watson was implementing a new technology (Cobots) that would make their employees more productive by automating tasks and processes. Ripple created an explainer video which helped employees understand the benefits of using Cobots.

Trade Gyaani

Trade Gyaani

Trade Gyaani is an online platform which helps inexperienced investors connect with credible investors in their own social networks for investment ideas and to help them make the right investment decisions. Ripple created a simple 2D animation explainer video along with screenshots to showcase the product.

Divergent Capital

Divergent Capital

US and Israel based, Divergent Capital, needed to create an explainer video which portrayed the company as approachable and one which had a clear focus on serving credit thin companies. The brief was to keep the explainer video short, simple and snappy.

Darashaw

Darashaw

TSR Darashaw, a leading Payroll Processing firm needed a marketing video to explain their solution. The explainer video we created demonstrated how the product effectively addressed pain points in the payroll management process.

ICICI Prudential insurance

ICICI Prudential | Insurance

ICICI Prudential had run a 360-degree campaign announcing changes in regulations for insurance companies. These changes would benefit consumers and ICICI wanted to use the campaign to its advantage to sell more insurance products by educating the consumer. We used ICICI's iconic character 'Chintamani' to drive the points home.

Birla Life Secure Plan

Birla Life | Secure Plan

Birla Sun Life Insurance had introduced a new product and needed a video, which could explain the product benefits simply and clearly.

Aegon Religare iTerm Plan

Aegon Religare | iTerm Plan

Aegon Religare had introduced a term plan that had better features than any other online plan in the market. They wanted to create a short explainer video, which would showcase the benefits. The idea was to create a simple, easy to understand explainer video which they could use on their website and landing pages.

Reliance General Insurance - Break in Inspection

Reliance | Break in Inspection

Ripple created an explainer fintech video to showcase the ease of access for their services.

Reliance General Insurance - Rashtriya Swasthya Bima Yojana

Reliance | Rashtriya Swasthya Bima Yojana

Ripple created an explainer video to highlight the ease of access provided by Reliance General Insurance to the entirety of India.

Darashaw

Darashaw | Recruitment

Darashaw & Co. needed to showcase its legacy and culture during campus recruitment visits to attract a high caliber of students. Ripple created a video that spoke of Darshaw's rich heritage using a mix of animation & live footage.