At some point of time you must have come across the question: Why Video? A couple of decades ago, video didn’t exist and firms did just fine. So why go through the headache of creating one? Well… times have changed, and if experts are to be believed, video is only going to become more important.
Here are our top 10 reasons why video needs to be your primary content medium going forward:
- High Return on Investment
65% of business decision-makers visit the marketer’s website after viewing a video. Even if you already have significant traffic on your website, embedding videos can increase your conversion rates by 80%
- Video’s Everywhere
More video content is uploaded on the internet in 30 days than the major U.S. television networks have created in 30 years.
- Say Less
A single minute of video content is the equivalent of 1.8 million words. In a world exploding with content, saying less might be worth more.
- Represent Your Product Better
Trying to explain complex products and services is always hard. Video allows for demos and other visual representations which create a better understanding of your offering.
- Seeing Is Believing
64% of customers are more likely to buy a product online after watching a video about it. Seeing the product in action allows viewers to be more confident about functionality, which boosts the chance of purchase.
- Its Where Your Audience Is
Forbes reveals that 75% of business executives like watching work-related videos weekly.
- Consumers Just Aren’t into Static Anymore
Social video generates 1200% more shares than text and images combined.
- Its Where the Industry’s Heading
According to Zenith’s third annual online video forecast, global expenditure on online video advertising will grow 23% y-o-y from US $22.2bn in 2016 to US $27.2bn in 2017.
- Ad Expenditure Is Up
The same study also reports that by 2019, online video will account for 31% of total expenditure on digital display advertising. Why settle for imagery, when interactive video can be so much more engaging?
- Video Is the Future
According to a study by Cisco, video will account for 79% of global Internet traffic by 2020. Imagine a world where nearly 80% of the average person’s time on the internet is spent watching video. Now imagine being a brand without quality video assets, missing out on 80% of your TG’s online time….Enough said?
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