In case you haven't noticed, the world wide web is becoming more and more visuals. What does this mean for brands? Just images or even infographics may not do the trick. Brands need to come up with visual content that connects with consumers. And what’s more visual than video content? If brands can crack a video content strategy, figure out how to get budgets for it and produce the content at an acceptable cost, you have a winning proposition.
Here's an example
Companies who use digital channels to sell, market, recruit or train need digital content. That's pretty much every type of company in today's day and age. Whether you're B2C, B2B, a global giant or a start up, you'll need to create awareness, engage with your customers and employees, show the benefits of your offering and train your people. The web is getting more visual every day and there's nothing more visual or engaging than video content. CISCO estimates that 80% of Internet traffic by 2020 will be video. Do the math. All businesses must have a video first strategy to be ready for what's to come.
Your potential customers, employees, investors and pretty much every one you need to talk to are being bombarded with content. People have very little time or mind space in this digital world. Marketers need to capture their attention in under 8 seconds. The best way to get through to people is likely to be an explainer video that peaks their interest. Explainer videos are far more engaging than written content or images and will tell your story more quickly and effectively than any other medium.