Internal communication videos are created specifically for stakeholders within your company or for people with an interest in your company. Most businesses large or small, need to communicate with their key internal stakeholders. They need to create employee engagement videos, distributor videos, learning & development videos, shareholder videos and partner videos. Animated explainer videos, live action videos or stock footage videos are a great way to keep internal stakeholders engaged and motivated, helping them perform better.
Here's an example
Top management, HR departments, training departments, heads of sales, investor relations teams and teams in charge of channel partnerships usually look to create internal communications videos. Management may need to convey a change in culture, structure, policies of processes for which they could create explainer videos. HR heads could create recruitment videos, onboarding videos, company culture videos and FAQ explainer videos. Training departments benefit from creating video based learning modules. Sales heads can us videos to train distributors and their own sales teams. Investor Relations teams use videos to tell a growth story or even a story of struggle. Channel management teams make explainer videos to showcase benefits of becoming a channel partner or even how channel partnerships work. You can select a style that helps you tell your story effectively – stop motion video, animated explainer video, whiteboard animation video, stock footage video or live action video are popular video options.
Internal communication videos are a great tool to keep your stakeholders engaged. Explainer videos help people absorb and retain information much more effectively than static content. You can also save manpower and money - play your explainer video rather than have a salesperson or trainer repeat the same content again and again.