Explainer Videos take your complicated message and simplify it for your viewer. An explainer video is a great way to showcase how your offering solves your customers' problems and the benefits it offers. You can also use an explainer video to demonstrate how and why your product is superior to other similar products.
Here's an example 
If you have a message you want to deliver to a potential customer, then an explainer video is your answer. The beauty of animated explainer videos is that they allow you to push your boundaries and show aspects that are difficult to show in real time. For example it's hard to show the entire process that takes place in a factory and the work done to get a finished product. With an animated explainer video however, these visual references are easy to animate. They are a mere representation of the behind-the scenes working. This is why many clients prefer animated explainer videos to live action explainer videos.
Explainer Videos take your complicated message and simplify it for your viewer. Explainers speak a language that is easy to understand and show relevant visuals at the same time. This technique engages with the viewers’ auditory and visual senses together and they are able to understand and retain your message.
