A sales or marketing video helps you get your product, its benefits and features in front of your potential customer. Marketing videos are created to generate interest in your offering and move leads further down the sales funnel. If your potential customer enjoyed what he saw and felt your offering could be useful, he will be inclined to answer your call to action. Make sure your call to action is clear and compelling, especially since a well done explainer video will have got your potential customer in the right frame of mind to take the next step.
Here's an example 
If you need to create brand awareness and sell your products, you are no different from millions of others. What you need is to rise above and set yourself apart from the other fish in the sea with a good marketing strategy, which in today's day is incomplete without a marketing video. A marketing video gives you the opportunity to talk directly to your customers in a language they can relate to, and in a way that will remain embedded in their memory. You can capture their imagination and make them see why they need what you are marketing!
A marketing video can help potential customers understand your offer and its benefits. You can use marketing videos to speak directly to customers or arm your sales people with marketing videos to ensure that your message is consistent and disseminated in a compelling manner. A strong call to action at the end of a well done marketing video can go a long way in propelling prospects through your sales funnel.
