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Ripple Blogs: Discover Insights, Understand Trends
How To Use Explainer Videos At Every Stage In The Sales Funnel To Get Results

In a world where people are pressed for time and in which decisions have to be made quickly, explainer videos are the best way to go. A good explainer video

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Case Study: How Vector Consulting Used Explainer Videos To Boost Sales

The Client: Vector Consulting, (Vector) is the largest Theory of Constraints (TOC) Consulting firm in India. Vector leverages TOC to help its clients manage supply change capabilities to gain a

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Why An Explainer Video Is Essential To Market IT Products

If you’re an IT company, you are selling to a B2B audience or to an evolved B2C one. And you are selling products that are either expensive or entail recurring

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How Banking & Financial Services Firms Can Use Animated Explainer Videos to Boost Sales

Attention spans have shrunk to just about 8 seconds! With content being bombarded at your TG from all quarters, it’s hard to stand out or get your message across. Written

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10 Ways Promo Videos Kick Ass!

A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the

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5 Tips For Creating A Great Promo Video

According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video:

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5 Reasons Why Whiteboard Animation Works

Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard: The Stats Compared to a typical corporate video with a talking

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4 Innovative Ways of Using Animated Content

Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a

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5 Reasons To Use Video Marketing

From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can

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Hey you! The B2B guy! Stop boring your customers. Capisce?

B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well.

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How Aberdeen Asset Management Made Dry Content Engaging – A Case Study

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is

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5 Unique Ways of Using Video Content

Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here

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Why Your Audience May Be Skipping Your YouTube Ad

Time taken to create an ad – a few weeks or even months, sometimes. Time taken to skip an ad – less than 5 seconds. That sadly is the situation

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Style and Substance: How Differing Visual Styles Can Impact Your Video

If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach. But once the decision is made

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#WhyVideo

At some point of time you must have come across the question: Why Video? A couple of decades ago, video didn’t exist and firms did just fine. So why go

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Want to keep visitors on your website or landing page? You need a video.

Landing pages are a great opportunity to market your product or service to your visitors. You can either bore them with tons of text and images or get them hooked

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5 Types of animation videos for your business

American designer and director Edward Bakst once said, “Animation lays infinite power in the hands of its creator by merging all art genres into one, that is able to metamorphose

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What is an explainer video?

Whether you’re part of a budding start-up, an influential business mogul or an established corporate, you’re likely to need a short video to explain your product or service and its

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Ripple’s Recipe for the Perfect Animated Video

WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster. Major ingredients: A comprehensive client brief Customer insight and requirements, 1.5

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9 Tips On How You Can Use Video In Your Marketing Strategy

Living in a world that hurtles so rapidly towards progress, means that as marketers, we need to be on our toes, stay updated on major trends and find ways of

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9 types of videos that can help you sell better!

Your business began with an idea. You invested time, effort and money. You had sleepless nights, thanks to a combination of worries about the future and expectations for developmental milestones.

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7 Video Stock Footage Sites For Every Budget

You need video. Worse, you need live action video! And you don’t have the budgets to go in for a live shoot. So, now you need stock footage. There are

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Success Mathematics: Increased video production = Improved marketing results

The world is reading less. And watching more. (I realize that I’m asking you to read this blog, which is really counter-intuitive, but bear with me please.) Video is the

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Video Content Marketing Has Become The Most Effective Marketing Tool But How Will You Manage Production Costs?

OK, so you’re ready to jump on-board. Ready for a rosy ride. Not so fast! You’re about to run into your biggest challenge yet: COST. Here are our suggestions to

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Why Are Animated Videos Your Best Social Media Strategy?

Notice how Facebook has moved from mostly text status updates circa 2007, to more visual photos+text posts later and now to auto-play videos and GIFs? This pattern clearly shows the

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Reasons Your Customers Prefer Video Marketing

  Videos are everywhere now. The change has happened so fast that people have yet to accept the reality that in future, social networks and websites will be all about

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There are many reasons your product needs an explainer video. Here are 10 of them.

  Guess what keeps consumers hooked to your website or social media page? Yup, video. That’s why online explainer video is seeing explosive growth. They have boomed in popularity over

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Ten Commandments on how to Maximize Video Engagement

Online video has grown tremendously in the past year. It’s less a situation of “Let’s create a video” and more a scenario of “We must have a video”.  But you,

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Animated videos can animate your profits too

Animated videos can be a great asset for your sales and marketing effort. Why? Well, the thing is that all products and services need to be explained to consumers, and

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There are explainer videos. And then there are GREAT explainer videos.

Explainer videos can be a huge revenue earner, but only if done well. The obvious question is what separates an ordinary explainer video from a great one? Literally speaking there’s

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An ode to the death of television

So it’s not a poem. Sue us. On a more serious note however, while the classic television format we knew and loved is dying, video consumption amongst Gen Z (today’s

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Turn viewers into buyers

As per industry reports, the top three ways to engage consumer attention are: video, video and… wait for it, video! (Reports say that up to 74% of the content on

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A glimpse into the future of video content

  While marketing made huge strides in 2015 with theories and methodologies like predictive analytics, engagement marketing, and account-based marketing, the biggest step forward was in the case of video.

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Top Ten Mistakes Video Marketers Make

Video marketing is on of the best digital tools to engage with and influence target audiences. In fact, recent studies say that 70% of all content will be consumed in

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Video marketing – an underutilized tool in B2B digital marketing

Videos are dominating digital marketing like never before. The use of video marketing on LinkedIn has exploded over the past year. Now, with the launch and support of live video

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If you take one shot in 2016, shoot a video!

Ads. Flyers. Door to door salesmen. Gone. Dead. Buried. With the advent of high speed internet connectivity sales are being driven online. And since people are online most of the

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Acing Video Marketing

Video marketing is the new success mantra. Today, brands that focus on creating video content are reaping the returns. So should you. However, video marketing is not as simple as

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Understanding Basic Online Video Metrics to Optimize Your Marketing Strategy

Great art belongs in museums. Not in your online video content driven marketing plan. Unless, of course, it’s driving sales. A winning online marketing campaign is not just about aesthetically

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Small fish in a big pond? Market your app with an explainer video and be a big fish in a big pond.

Everything has an app. You wanna go partying, there’s an app to tell you where you should be. You want your car repaired, there’s an app for that. Kids’ education?

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Top five reasons you may want to change your video animation partner

The demand for video content is growing as if it’s on steroids. (Jokes apart, consumer usage of View on Demand (VoD) is expected to double by 2019.) Some sources predict

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Use Video. Push Sales.

A picture is worth a thousand words. And a video worth… um, maybe thousands of pictures? Ok. Forget the math. What’s important is that video has an impact. Even on

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Brand Explainer Videos: Top ten points to consider while selecting your content partner

You have decided to create an explainer video for your brand. Excellent! You’ve taken the first step towards creating new video content for your brand. But don’t breathe that sigh

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Yes, you can double your video production. No, you don’t need to increase your budget

Welcome to the future. Here’s the scenario in 2016. Video content consumption is on an exponential rise. It’s creating huge opportunities for companies and their marketing divisions.  Immediately there’s a

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An Animated experience of a Lifetime!

  (Smaran Savanal, Animation Director, Ripple Media, sharing his experience on TATSUMI (2011), a Japanese animation feature based on the life and work of the late Yoshihiro Tatsumi, a Japanese

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The process involved in creating the Garage Cash video and what you can learn from it!

ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way.  A

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Rocket Video Development Diary

So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house

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8 reasons why animated videos are a great tool for your brand

Your consumers’ behavior is rapidly evolving – they are consuming increasing amounts of content online. As a brand you need to be present on digital channels not only to make

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Why video marketing is a must in today’s digital age

Consumers today, are consuming video content like never before. Watching videos on YouTube or sharing short video clips on smartphones has become the modern day behavioral trend. In this scenario,

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Tips to create effective videos for your business

Of all the ways to communicate with potential customers, videos are the most effective. Online conversion rates can measure the success or failure of your video by A/B testing your

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Why animated videos are the best option for business communication

The information you need to share for business communication could prove dry and complex to a layman. So, in today’s age of information overload and limited attention spans, how best

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Ripple and the virtues of video

If you’re thinking about a live action video or an animated video for your business communication or marketing, you’re on the right track.  Videos, especially animated videos can do wonders

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