In a world where people are pressed for time and in which decisions have to be made quickly, explainer videos are the best way to go. A good explainer video
The Client: Vector Consulting, (Vector) is the largest Theory of Constraints (TOC) Consulting firm in India. Vector leverages TOC to help its clients manage supply change capabilities to gain a
If you’re an IT company, you are selling to a B2B audience or to an evolved B2C one. And you are selling products that are either expensive or entail recurring
Attention spans have shrunk to just about 8 seconds! With content being bombarded at your TG from all quarters, it’s hard to stand out or get your message across. Written
A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the
According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video:
Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard: The Stats Compared to a typical corporate video with a talking
Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a
From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can
B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well.
(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is
Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here
Time taken to create an ad – a few weeks or even months, sometimes. Time taken to skip an ad – less than 5 seconds. That sadly is the situation
If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach. But once the decision is made
At some point of time you must have come across the question: Why Video? A couple of decades ago, video didn’t exist and firms did just fine. So why go
Landing pages are a great opportunity to market your product or service to your visitors. You can either bore them with tons of text and images or get them hooked
American designer and director Edward Bakst once said, “Animation lays infinite power in the hands of its creator by merging all art genres into one, that is able to metamorphose
Whether you’re part of a budding start-up, an influential business mogul or an established corporate, you’re likely to need a short video to explain your product or service and its
WARNING: This recipe is designed for preparation by trained professionals only. Unsupervised attempts by amateurs may result in disaster. Major ingredients: A comprehensive client brief Customer insight and requirements, 1.5
Living in a world that hurtles so rapidly towards progress, means that as marketers, we need to be on our toes, stay updated on major trends and find ways of
Your business began with an idea. You invested time, effort and money. You had sleepless nights, thanks to a combination of worries about the future and expectations for developmental milestones.
You need video. Worse, you need live action video! And you don’t have the budgets to go in for a live shoot. So, now you need stock footage. There are
The world is reading less. And watching more. (I realize that I’m asking you to read this blog, which is really counter-intuitive, but bear with me please.) Video is the
OK, so you’re ready to jump on-board. Ready for a rosy ride. Not so fast! You’re about to run into your biggest challenge yet: COST. Here are our suggestions to
Notice how Facebook has moved from mostly text status updates circa 2007, to more visual photos+text posts later and now to auto-play videos and GIFs? This pattern clearly shows the
Videos are everywhere now. The change has happened so fast that people have yet to accept the reality that in future, social networks and websites will be all about
Guess what keeps consumers hooked to your website or social media page? Yup, video. That’s why online explainer video is seeing explosive growth. They have boomed in popularity over
Online video has grown tremendously in the past year. It’s less a situation of “Let’s create a video” and more a scenario of “We must have a video”. But you,
Animated videos can be a great asset for your sales and marketing effort. Why? Well, the thing is that all products and services need to be explained to consumers, and
Explainer videos can be a huge revenue earner, but only if done well. The obvious question is what separates an ordinary explainer video from a great one? Literally speaking there’s
So it’s not a poem. Sue us. On a more serious note however, while the classic television format we knew and loved is dying, video consumption amongst Gen Z (today’s
As per industry reports, the top three ways to engage consumer attention are: video, video and… wait for it, video! (Reports say that up to 74% of the content on
While marketing made huge strides in 2015 with theories and methodologies like predictive analytics, engagement marketing, and account-based marketing, the biggest step forward was in the case of video.
Video marketing is on of the best digital tools to engage with and influence target audiences. In fact, recent studies say that 70% of all content will be consumed in
Videos are dominating digital marketing like never before. The use of video marketing on LinkedIn has exploded over the past year. Now, with the launch and support of live video
Ads. Flyers. Door to door salesmen. Gone. Dead. Buried. With the advent of high speed internet connectivity sales are being driven online. And since people are online most of the
Video marketing is the new success mantra. Today, brands that focus on creating video content are reaping the returns. So should you. However, video marketing is not as simple as
Great art belongs in museums. Not in your online video content driven marketing plan. Unless, of course, it’s driving sales. A winning online marketing campaign is not just about aesthetically
Everything has an app. You wanna go partying, there’s an app to tell you where you should be. You want your car repaired, there’s an app for that. Kids’ education?
The demand for video content is growing as if it’s on steroids. (Jokes apart, consumer usage of View on Demand (VoD) is expected to double by 2019.) Some sources predict
A picture is worth a thousand words. And a video worth… um, maybe thousands of pictures? Ok. Forget the math. What’s important is that video has an impact. Even on
You have decided to create an explainer video for your brand. Excellent! You’ve taken the first step towards creating new video content for your brand. But don’t breathe that sigh
Welcome to the future. Here’s the scenario in 2016. Video content consumption is on an exponential rise. It’s creating huge opportunities for companies and their marketing divisions. Immediately there’s a
(Smaran Savanal, Animation Director, Ripple Media, sharing his experience on TATSUMI (2011), a Japanese animation feature based on the life and work of the late Yoshihiro Tatsumi, a Japanese
ICICI Lombard approached us to create a series of marketing videos for their YouTube channel. The brief was to highlight salient features of various products in a humorous way. A
So, here’s some information as to what the process for creating effective explainer videos could be. Each case is different. Let’s start with what we did for our own in-house
Your consumers’ behavior is rapidly evolving – they are consuming increasing amounts of content online. As a brand you need to be present on digital channels not only to make
Consumers today, are consuming video content like never before. Watching videos on YouTube or sharing short video clips on smartphones has become the modern day behavioral trend. In this scenario,
Of all the ways to communicate with potential customers, videos are the most effective. Online conversion rates can measure the success or failure of your video by A/B testing your
The information you need to share for business communication could prove dry and complex to a layman. So, in today’s age of information overload and limited attention spans, how best
If you’re thinking about a live action video or an animated video for your business communication or marketing, you’re on the right track. Videos, especially animated videos can do wonders
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Vivek Nathwani: +91 98201 51167
Madhura Samarth: +91 98200 34220
Madhura Samarth: +91 98200 34220
