Blog

10 Ways Promo Videos Kick Ass!

November 28, 2017

A promotional video (or a promo video) is usually a quick and effective way to market a product, service or solution. Quick, since even a really short video has the capacity to compress reams of pages worth of data. Customers – B2B and B2C – who won’t waste time going through brochures or documents will […]

Read More

5 Tips For Creating A Great Promo Video

November 8, 2017

According to a recent survey, 64% of users are more likely to buy a product online after watching a video. Here are some tips for creating a great promo video: Identify a goal Be clear about why you are creating a video. Is it for brand awareness? To drive sales? To educate your customer? A […]

Read More

5 Reasons Why Whiteboard Animation Works

October 31, 2017

Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard: The Stats Compared to a typical corporate video with a talking head, a whiteboard animated video has a 15% higher retention rate. A whiteboard video is also 3 times more likely to be shared on social […]

Read More

4 Innovative Ways of Using Animated Content

October 16, 2017

Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a boring explainer video is just not going to cut it, as it competes for viewer attention. Here are some innovative ways in which you can […]

Read More

5 Reasons To Use Video Marketing

October 9, 2017

From 2015 to 2016, video ad spends increased by 30%. By the end of 2017, video ad spends are expected to double. Read on to learn how video marketing can help your brand: A Relevant Video Is Google-Friendly A website with an embedded video is 53 times more likely to rank higher on Google than […]

Read More

Hey you! The B2B guy! Stop boring your customers. Capisce?

October 9, 2017

B2B. Business to Business. Businesses catering to businesses. The common assumption is that since your customers are businesses themselves, communication going out to them must therefore be ‘business-like’ as well. Tonality must be brusque, informational, technical even. No need to expend time and money creating content that is particularly engaging, when brochures and whitepapers do […]

Read More

How Aberdeen Asset Management Made Dry Content Engaging – A Case Study

October 2, 2017

(Source: Aberdeen Asset Management) To advertise effectively, you have to deliver your message in the most interesting way possible. Obvious, right? But easier said than done when your message is complicated, technical and worst of all, boring. So what do you do? Be innovative! And that’s exactly what Aberdeen Asset Management did with their ‘boring’ […]

Read More

5 Unique Ways of Using Video Content

September 29, 2017

Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way. Here are 5 innovative ways in which you can use video content: Company Culture Videos A company needs a committed workforce. And getting people excited about […]

Read More

Why Your Audience May Be Skipping Your YouTube Ad

September 7, 2017

Time taken to create an ad – a few weeks or even months, sometimes. Time taken to skip an ad – less than 5 seconds. That sadly is the situation today. Often, all a marketer can do, is helplessly watch as the viewer skips his ad and continues to watch another (and perhaps longer!) video. […]

Read More

Style and Substance: How Differing Visual Styles Can Impact Your Video

July 31, 2017

If you’ve been following our blogs or our social media, you’ll know just how important video is for your business and your marketing outreach. But once the decision is made to create engaging video content, what’s the next step? What kind, flavour and style of video should you attempt to create? Does the treatment of […]

Read More