We've streamlined our services to meet the needs of businesses that are using explainer videos consistently. Our services include whiteboard animation explainer videos, 2D animation explainer videos & stock footage videos. Our team of experts specialize in creating explainer videos, sales & marketing videos, product demos, 'how to' videos and videos created specifically for digital channels. From conceptualizing and scripting to animation and sound post, our teams are trained to deliver explainer videos that meet business objectives.


Explainer Videos

Just as the name suggests, an explainer video explains how a business, or product works. It communicates with viewers in a simple and straight forward manner so that they have a better understanding of your brand and what you have to offer. From learning how to use a particular app on your smartphone, to unraveling how your vacuum cleaner works, why a particular cocoa bean has a richer flavour, or even how a particular beer is bottled — explainer videos can cover just about any product and service.


IT Explainer Videos

IT explainer videos are videos that are created specifically for companies in the IT sector. These videos usually explain an IT firm’s product or service in a simple manner. Explainer videos are a great tool to simplify complex information and help audiences retain information. IT explainer videos are usually 2D animation videos or whiteboard animation videos. Screen shot demo videos are also a popular form of explainer videos in the IT space.


Product Demo Videos

Demo videos show exactly how your product works. If you have a website or app, you can used animated screen shots to demonstrate your offering. If you have a physical product, then images and videos of the product-in-use can be used to show how it works. Demo videos also clearly convey your value proposition.

Princeton Blue

'How To' Videos

'How to' videos are a great tool to show your target audience how to navigate through the complexities of your product or service. 'How to' videos can either be animated or shot live, depending on the product. For example, 'how to' videos for an app or a dashboard can be animated in 2D while how to install a security system videos would need to be shot live or animated in 3D.

Marketing Videos

Sales & Marketing Videos

Sales & Marketing videos are basically an interactive and effective modern day sales person with an edge. To begin with they have complete access to customers - A foot in the door to their homes via the internet. A marketing video usually does not talk about a brand or company at large, but instead focuses on a particular product, service or offer one wants to promote at that particular time.

Corporate Videos

Corporate Communications Videos

A corporate explainer video usually describes or introduces a company. It is a positive way of explaining the working, history, or a particular undertaking of an organization. In other words it is a video that is produced by a corporate house with special focus on the message it wishes to deliver.


Internal Communications Videos

Internal communication videos are created specifically for stakeholders within your company or with an interest in your company. Most businesses large or small, need to communicate with their key internal stakeholders. They need to create employee engagement videos, distributor videos, learning & development videos, shareholder videos and partner videos. Animated explainer videos, live action videos or stock footage videos are a great way to keep internal stakeholders engaged and motivated, helping them perform better.


Event Videos

Event Videos, as the name suggests, are videos that are created specifically for events. If you're presenting at a conference, have a stall with a monitor or want to showcase your product on your iPad or laptop at an event, you'll need an event video. Event videos help you tell your story and provide a high level of brand recall, aside from helping your business stand out.

Case Study Videos

Case Study Videos

Case study videos are a great way to showcase work that you have done for clients/industry verticals, how your product or service works and how it has improved processes, business, ROI, efficiency, work life etc. Case studies help potential customers understand the value your company brings to the table. They also provide credibility, especially if you have worked with well-known brands that people recognize. It's important that these videos are well shot and engaging. It’s also best to keep them as short as possible since attention spans are fast shrinking as more and more content populates the world wide web. Having said that, if your audience is a niche one and is looking for the type of solution you provide, they may give you more time to explain what you do and how it’s useful. You can gauge this depending on where they are likely to be in the sales funnel.

Sales Enablement Videos

Sales Enablement Videos

Sales enablement videos are a great tool to train your sales people because they help you standardize the information you disseminate and train people any time you need to. They also help your sales people absorb information better, engage with the content better and refer to your content easily enabling them to sell better.

Digital Video Content

Digital Video Content

In case you haven't noticed, the world wide web is becoming more and more visuals. What does this mean for brands? Just images or even infographics may not do the trick. Brands need to come up with visual content that connects with consumers. And what’s more visual than video content? If brands can crack a video content strategy, figure out how to get budgets for it and produce the content at an acceptable cost, you have a winning proposition.

Social Media Videos

Social Media Videos

Videos that are created specifically for use on Social channels are known as social media videos. It’s best to keep these videos under a minute and also have a 30 second edit, so that you can use these as ads. Provide a hook in the first five seconds to keep the viewer engaged and motivated to watch the ad, rather than skip it.


Logo Animations

Logo animation videos, as the name suggests, is a video of your logo in motion. Logo animations are much more eye-catching than static videos, especially if they are done well and tell your brand story in an engaging manner.

2D Animation

2D Animation

The traditional way of doing things still has a charm of its own, even when there is a new way that one can explore. 2D animation is an example of just this. While 3D animation is appreciated, 2D animation still remains a popular choice for business explainer videos as well as product explainer and product demo videos.

Whiteboard Animation

Whiteboard Animation

This is a simple animation technique that is extremely popular among brands across the world. It is both cute as well as creative, as you see the characters and other images being drawn out as the narrative takes place. In a way you can see the words, or background music come to life as the visual is constructed before your eyes. It is also a technique that most of us are familiar with since it is similar to a classroom blackboard that most of us have grown up with. Many companies also use whiteboards in their office meetings, so the brain is used to receiving the visual message in this manner. Click here to view an example of whiteboard animation.


Stock Footage

Stock footage videos are created by stringing together video clips that have already been shot. You can use this footage by paying a royalty to the image bank that has the rights to the clips you would like to use. The script for your stock footage video needs to be determined in advance and then clips that fit the story need to be identified. You can buy clips from multiple image banks as well. It may not always be possible to get exactly the clip you have in mind. In this case, you will need to modify your story and find an alternative.

TV Commercials

TV Commercials

A commercial is an advertisement for your product or service. It usually has a limited duration – 15 seconds, 20 seconds, 30 seconds, 45 seconds or even 60 seconds. The longer your commercial the more you must pay the network to air it. In the days before the Internet, TV Commercials were really the only way to reach you target segment. These commercials were aired on various television channels, in various time slots and in-between programmed content. Based on the kind of programmed content and time slots, brands could target their customers. So for example, a washing machine detergent brand may choose an afternoon slot during soaps, since these shows are likely to be watched by housewives. A life insurance company may choose to air its commercials at Prime Time during news and sports shows, since the target audience would be working men. Now, YouYube Pre-rolls have started acting as TVCs in the internet world. You can reach your target audiences before they watch a piece of content.