Videos that are created specifically for use on Social channels are known as social media videos. It’s best to keep these videos under a minute and also have a 30 second edit, so that you can use these as ads. Provide a hook in the first five seconds to keep the viewer engaged and motivated to watch the ad, rather than skip it.
Here's an example 
Brands that need to engage with their audiences, particularly in the B2C space should consider social media videos. These can be uploaded on Facebook, YouTube, Twitter & Instagram. Companies in the B2B space should create social media videos for use on LinkedIn and Google Display Network.
Your prospects are all engaged with social channels. They are usually on those channels when they have time and are looking to unwind. Social Media videos are a great way to reach out to them when they are in the right frame of mind. Also, social media videos are a great way to stand out from competition as they are more likely to be noticed and viewed that images or text.
