What is it about cartoons that kids love so much? Vivid colours, cute characters and simple stories! And that’s the same formula animated explainer video makers use to tell your brand story. Animated videos can help bring a smile to your viewer’s face, while delivering your brand messages. People are under a lot of strain in during this pandemic. Communication that brings happiness is good for people and good for business.
Here are 10 reasons your customers will be in good spirits once they watch your animated videos
1. Childhood Nostalgia: Animated explainer videos instantly bring out happy childhood memories of watching cartoons on a Sunday morning. The look and feel of animation, subconsciously reminds viewers of happy times and helps your business convey a message that people are likely to retain and recall.
2. Music Improves Mood: An upbeat soundtrack in your animated videos can help improve your viewers’ mood and bring in positive vibes. Viewers are likely to associate your brand with good feelings and happiness.
3. Fun Sound Effects: Animated explainer videos, just like animated movies and children’s cartoons, heighten the visual experience with the use of sound effects that sync with the action on screen. Sound effects allow your brand to appear funny, cute, endearing or emotional as required. Since you are creating an imaginary world through animation, exaggeration is, not only allowed but expected, and you can use it to make people laugh.
4. Short Storytelling: Animated videos help you tell a story quickly. A video with a well-written script will hook viewers at the start, take them through an interesting middle and end on a high note.
5. Lovable & Relatable Characters: You can design all kinds of characters for your animated video. Since you don’t need to shoot with live actors, you can get the explainer video company to create characters that are likely to touch your audience or entertain them. Your viewers will find these characters relatable and enjoy watching them as you convey your message.
6. The Human Touch: As compared to image or text based communication, animated videos allow you to include endearing voices that brings the human touch to your brand communications.
7. Entertaining: An engaging animated video can act as a short break from work and bring a smile to the lips of your viewer during office hours.
8. Impress with positivity: Sending messages of positivity via an interesting medium like animated explainer videos, in these grim times, is the need of the hour. Your business can win big, if your audience perceives your brand as empathetic.
9. Stand Out From The Positivity Clutter: A brand always needs to stand out from the clutter. So, while your competition is creating static posts on social media, you could go for engaging and touching animated video posts that can help uplift viewers.
10. Tug At The Heartstrings: You may have crafted inspiring messages using graphics and text, but the same messages will be much more impactful if you create a cute animation video around it. The combinations of characters that people identify with, music, storytelling, etc. will enable you to create a human and emotional connect with the people that are important to your business.
Ripple Animation is the best explainer video company in Mumbai and Bengaluru and has created many Animated Explainer Videos across industry verticals.
We’d be delighted to help you create an animated video with positive messaging for your business. To know more about how you can boost the happiness of your audience using an animated explainer video for business, please reach out to us via email or visit our website and fill out the short form on our homepage.