Facebook delivers more than 4 billion video streams. People watch over 3 billion hours of videos on YouTube. Video content is becoming the most engaging form of content. But, a boring explainer video is just not going to cut it, as it competes for viewer attention.
Here are some innovative ways in which you can use animated videos:
Chase the Story
A video usually has a visual narrative that guides the viewers’ eyes along a fixed path. But a 360 Degree Video lets the viewer follow a character as he moves out of one frame, into the next. Google effectively uses this concept in this acclaimed video.
Use Visual Data
(Source: http://species-in-pieces.com)
Numbers start to matter when an emotion is attached to them. Species in Pieces tells the story of 30 endangered species. The medium – a website with 30 vector pieces form 30 endangered species.
Immersive News
Virtual reality videos can make viewers feel like they are a part of the scene.
For many, the Syrian refuge crisis is just another news article. Well, what if you were in the boat with the refugees? That’s where BBC take us through their VR project, We Wait.
Character’s POV
Each character sees the world differently. A comparison of these perspectives makes for a great story. Coca Cola gives us a peek into a dog’s perspective and how it contrasts with that of a man, in this video.
At Ripple we’ve created award winning campaigns. Have a look at some of our work. If you’re looking for an innovative and effective video, get in touch with us. We’ll get back to you with a complimentary quote.