Whiteboard animated videos remain a great tool to engage your potential customers. Here are some advantages of using whiteboard:
Compared to a typical corporate video with a talking head, a whiteboard animated video has a 15% higher retention rate. A whiteboard video is also 3 times more likely to be shared on social media and twice as likely to result in a sale.
Every human brain has mirror neurons. When viewers watch a video of images being drawn, they feel involved in the process. The completion of each image releases an extra dose of dopamine making viewers feel that they themselves have finished creating the image. As a result, whiteboard animation really draws the viewer into the story.
Several studies show that online viewers usually prefer watching videos that are under 60 seconds. However, due to the engaging nature of whiteboard animation videos, viewers may not realize that they’ve been watching a longer video. For example, this video about where good ideas come from is 4 minutes long, but definitely keeps you hooked.
A good whiteboard animated video will create a significant impact on the viewer’s long-term memory. As a result the audience will begin associating a certain drawing and consecutively the brand to their own needs. For example, in this video Elevations Credit Union creates a whiteboard animation video to effectively showcase their TG’s daily problems.
With a whiteboard animated video it is possible to explain detailed technical content in a simple and interesting manner. For e.g. here’s our video for Varie Valves explaining the importance of choosing the right pressure valve.
Unsure about how whiteboard animation could work best for your brand? Fill in the form at www.rippleanimation.com and we’d be happy to give you a complementary quote.