Research indicates that one third of online activity entails watching video content. Video is now a great way for brands to engage with their audiences in a meaningful way.
Here are 5 innovative ways in which you can use video content:
Company Culture Videos
A company needs a committed workforce. And getting people excited about your work can be a great way to recruit the best talent. Here’s how Nuffield Bioethics explained the intricacies of working in the healthcare research space.
Your startup may need a round of funding. And for that you may need publicity. You may need to get your start-up in front of the press, analysts and investors. A well-crafted video can be a powerful tool to engage with your often jaded target audience. Pothole Watch’s video is a great example.
Let the world know about your business successes. Your company then stands a chance to becomes the thought leader in your industry. That’s what KFC does with this case study.
Presenting complicated research findings and your hypothesis becomes difficult via a brochure or research document. In comparison, a video serves as a much more effective and engaging medium. See what the Ethical Coffee Chain does in this video.
The video on your home page can be shared and promoted on social media channels and can also be converted to a YouTube ad in some cases. On platforms like Facebook, viewers will often watch videos on mute mode. The key is to create video content that is effective with or without sound. Spotify did just that. Have a look here.
If you’re looking to create effective video content, just contact us. We’ll get back to you with a complimentary quote.