Courage, discipline and sustained effort – a lot goes into building a startup. But your journey becomes a little easier with the right support and effective marketing tools. Like animated explainer videos!
Now, the data is already out there. Videos improve conversions by 31%, traffic by 51%, brand awareness by 70% and sales by 34%.
So here’s how animated explainer videos could really help your business:
1. Get Impactful Communication That Works
Any website interface or even physical ad with images and text has its limitations in terms of reach. There is only so much engagement you can hope to garner with the right copy and attractive imagery. However, with explainer videos for startups, animated characters, unique design templates, suitable voiceovers, sound effects and background scores, all come together to create a unique experience for your audience.
All these different elements coming together in animated explainer videos help create an immersive experience. As a result, viewers are more likely to remember your brand and offering.
For instance, this video for Kitaboo Bytes tells the brand story in an interesting and crisp manner, keeping the viewer engaged till the very end.
2. Be Seen
The impact of a landing page with a well-made explainer video vs. one without a video can be completely different. Explainer videos also significantly improve your Google SEO rankings, increasing the chances of your website appearing in your audience’s organic search results.
3. Engage At A Deeper Level
As a startup you’re business is more than just your product or offering. Animated explainer videos help you tell the story of your employees, your company culture, experiences of previous clients and much more. Remember that clients may initially come to you for a specific offering, but they stay with you based on the relationship you build with them. The right communication can be crucial in sustaining client relationships.
4. Talk About What Matters
The values of a company are what help shape its reputation and create affinity with prospects. Explainer videos can help you talk about the social or cultural issues that matter to your organization. For instance, this video for Air Offenders gives well researched data on the problem of rising air pollution and shares information on how citizens can take action that can help initiate a change.
5. Work With The Best Explainer Video Company To Get Insights That Can Help
An experienced explainer video company can help deliver the right results for your business. At Ripple Animation, as one of the best explainer video companies in India, we follow a streamlined briefing and video development process. Our expert team engages with yours at every stage of the process from scripting, staging, art style approvals to final video creation. This process ensures that you get a video that always delivers the right results.
If you’re looking to create an explainer video with experienced teams that can give you invaluable insights, reach out to us for a complementary consultation.