What are Whiteboard Animations?
Businesses are always looking for new ways to make their marketing collateral memorable. A great tool that is sure to inform and engage viewers is whiteboard animation.
When done right, whiteboard animation videos can jazz up an ordinary explainer video like no other. But before we delve into tips to making awesome whiteboard animation videos, let’s understand what exactly whiteboard animation is.
In simple words, whiteboard animation is a style of video that makes the content look like it’s being hand-drawn on a whiteboard or white background. Think of whiteboard animation as a transition from the chalkboard to a whiteboard. The simple graphics of whiteboard animations ensure that complex information is communicated in an easy-to-understand and entertaining manner. No wonder whiteboard animation videos have become so popular!
Keep these 7 tips in mind to make an awesome whiteboard animation video
1. Always start with the script
The foundation of any good whiteboard animation video is a strong script. Your script is the first step to creating a whiteboard animation video. Make sure that the script is not only informative, but also easy-to-understand and fun. The script should have a clear beginning, middle and an end. It’s also a good idea to divide the script into bite-sized pieces that can be easily illustrated. Once your script is in place, you will need to illustrate it, create a storyboard and then get into animation,
2. Weave a story
A compelling narrative is key to creating an engaging whiteboard animation video. No matter how dry or complex your content might be, if you present it as a well crafted story, your whiteboard animation video has the potential to keep your audience hooked. It’s best to work with an experienced whiteboard animation agency partner who can help you craft the narrative, create interesting illustrations and animate well.
3. Decide whether you want to keep the ‘drawing hand’
A whiteboard animation video is meant to mimic the way a teacher uses chalk on a blackboard. The artist’s hand drawing the story on the board is a great tool to make your video interesting. The flip side is that the hand can be distracting. Depending on your story and how busy (crowded) your illustrations are, take a call on whether or not the drawing hand works for your whiteboard animation video.
4. Stick to the basics
Whiteboard animations should be instantly recognizable. Use basic whiteboard animation characteristics such as the whiteboard (or white background), the continuous black drawing and maybe, the hand. The best whiteboard animation companies are known to use subtle animation techniques, while sticking to the basic technique that has been tried and tested. You can use colours to highlight parts of your video, but don’t go wild and add colour to everything.
5. Interconnected drawings are a must
All the best whiteboard animation companies will agree that interconnected drawings are the key ingredient when it comes to creating good whiteboard animations. It is imperative that your animated characters are relatable and that your illustrations connect seamlessly with one another as your video progresses.
6. Choose quality over quantity
Remember to keep your whiteboard animation video short and sweet. You have about 8 seconds to reel in your audience, but to keep them hooked, your video has to be worth watching and also have top notch production values. The best whiteboard animation companies and video marketers suggest keeping your whiteboard animation video anywhere between 60 and 90 seconds.
7. Find the best whiteboard animation company
You’ll see a strong return on your investment if you choose to work with the best whiteboard animation companies. Their experience, processes and know-how will help you create videos that help you stand out from your competitors.
If you need a whiteboard animation video or any other explainer video, visit https://rippleanimation.com.