Developing a great product involves considerable research, trial and development. And, taking your product to market can be equally challenging.
In today’s day, as people read less and watch more, it’s become crucial to have a video marketing strategy that will help you engage with your prospects and clients.
Here’s what you need to know as you create your product explainer videos
1. Understand Your Target Audience
It is important not just to understand the needs of your customers but also their mind set. This means understanding what type of communication will appeal to them – straight forward, humorous, data driven or something else. For example, the video for Food Master below taps into the insight that people who love Master Chef really miss not being able to savour such cuisine in their day to day lives. The video starts with this insight and goes on to showcase how the Food Master platform solves the problem.
On the other hand, the product explainer video below for Zycus is more direct and goes straight into the problems the product solves, helping prospects quickly understand how Zycus’ suite of products will help them become more efficient.
Both these styles work well, but it all depends on who your target audience is.
2. It’s About Benefits, Not Features
Your offering may have numerous features, but in your explainer video for business, it’s essential that you position your key features as benefits for your target audience. Remember that an endless list of features will bore your audience. But stating how each feature benefits them will help you achieve your goals.
For example, the animated explainer video below for Securens does not talk about the sophisticated security technology deployed. It, instead, explains how the product improves life for a bank manager.
3. Set The Video Length According To The Context
Your video length will depend on the context in which it will be presented to your target audience. For instance, if your sales person sends an awareness video to a prospective client, then you may need a promo video not exceeding 30-60 seconds. However, if you’re presenting a video to a technical team, your video can be much longer and dive into more details.
For social media, data indicates that the ideal length of a product explainer video is between 1 and 2 minutes.
4. Determine The Format According To Your Offering
Depending on the specific features and benefits of your product, you may need a specific video format and style. For instance, the video below for Dream 11 focuses on the app interface and benefits. Meanwhile, the video below for Hukam Boss, targeting society managers, uses animated characters to showcase the problems that these managers face.
5. Choose The Best Explainer Video Company
Remember that only the best explainer video company can help you through all the different steps of the video making process. You will also need guidance from an experienced explainer video company in finalizing the script, art styles, voice over, background music and sound effects.
At Ripple Animation, our award winning team has worked on explainer videos for leading global brands across industry verticals. To know more about how we can help you create videos that drive business results, reach out to us via email or visit our website and fill out the short form on our homepage.