The 30 second TV spot which was once the privilege of only the big brands has today been broken up into different kinds of videos disseminated through online channels. Today videos are aired, as it were, on YouTube, WhatsApp, e-mail, company websites and a host of other social media platforms.
Video ads have, therefore, now become affordable to small and medium sized brands and using online channels, they can grow their businesses much faster than was possible even a few years ago.
Learning how to effectively use the power of video to boost sales has become paramount, especially as attention spans continue to shrink and people read less and watch more.
Here’s How You Can Leverage Explainer Videos For Business Purposes
1. Explainer videos are like virtual salesmen for your company
Videos are available everywhere and all the time unlike real sales people. Explainer videos along with other videos like demo videos, video ads and social media videos have the potential to work 24/7 to help move prospects towards taking the buying decision. The more easy-to-understand information you give prospects, the easier it is for them to take a call on your offering.
2. Videos for business fill the last mile gap between desire and purchase
Your business explainer video is likely to come in handy when converting a customer who has already become interested in your offering through your other communication and branding activities – a customer who is now moving towards a buying decision. Such a customer needs one last, gentle push in the right direction. Make this push through case study videos, customer testimonial videos and product comparison videos to see better results.
3. Business videos help you save time and sell better
Explaining your product or service can be a daunting task, especially if your offerings are of a complex nature. Explainer videos can help simplify complex information so that your prospects can absorb and retain your message. Studies have shown that explainer video are more memorable than text or images alone.
4. Well made business videos help you reach and engage more customers
Explainer videos not only help you reduce the time you spend explaining your offering to prospects but they also reach many more customers across geographies in a short span of time as compared to physical sales people. And the best part is that you can personalize your videos for different sets of target segments. How many prospects respond positively to your business videos depends on how strong your offering is and, of course, the quality of your explainer video. That’s why you need to hire the best explainer video company you possibly can, within your budget.
5. Business videos engage prospects via digital channels and help drive online sales
Explainer videos are usually disseminated on digital and allow for instant responses from your customers. If your videos are convincing enough, your prospects can simply click a link and contact you. Expensive TV ads don’t have this interactive ability that explainer videos online provide. That’s why today you see a lot of big brands who earlier swore by TV ads, jumping in to engage their stakeholders with digital business video content. Brands now prefer to reach out to their audiences through specialized, narrow channels that are customized as opposed to TV advertising which has more of a one-size-fits-all approach.
Ripple Animation is the best explainer video company in Mumbai and has created 200+ explainer videos across different industries.
We’d be delighted to help you create an explainer video for your business. To know more about how you can boost your sales through explainer videos, reach out to us via e-mail or visit our website and fill out the short form on our homepage.
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