In this new age, a video is worth well more than a thousand words!
Recent data indicates that videos help businesses get 66% more qualified leads and that 44% people are more likely to buy a product after watching a video. Sounds great right? But remember, all of this becomes possible only if you have a strategy on how to use your animated explainer videos for business.
Here’s what you must keep in mind
1. Make custom made videos for each landing page
If your business has many different offerings, make sure you dedicate a separate landing page for each offering. Dedicating specific landing pages will help your prospects stay focused on the product or service they are most interested in. Multiple landing pages also mean, multiple explainer videos tailored for each offering. Not only does this custom strategy declutter your communication, but also significantly boosts customer interest.
2. Different videos for different goals
Product explainer videos or sales videos can be crucial for business. But remember that animated explainer videos for business need to cater to different stages in your customer’s journey. That’s why ‘how-to’ videos, testimonial videos, teasers, company culture videos, and so on, all shape the perception of your brand and drive your prospects towards a purchase.
3. Get the details right
This means creating an intuitive UI/UX, avoiding pop-ups, and ensuring easy readability. You can also embed your website videos through platforms such as YouTube so that your web page doesn’t become too heavy and take time to load. For a smooth user experience, note that a video that auto-plays with a burst of audio could be quite annoying for your visitors. Taking care of these small details can go a long way in making your video effective.
4. Focus on benefits not features
Remember that a visitor is not browsing through your website to discover everything about your product. So, keep your focus on helping the target group understand how your brand is relevant to them.
For example, this video for Prolance focuses on how the Prolance software saves the target audience’s time and eliminates errors, but does not get into the intricacies of how the software works.
5. Use different video platforms
Animated explainer videos for business can help make your website more user-friendly. But that’s not the only application for videos. Embedding videos in e-mails, sharing videos on social media in mobile-friendly sizes, creating short video snippets for stories on Instagram or Facebook are other great ways to increase you reach.
Lastly, remember that every brand video on your page has a significant impact on your brand identity. That’s why it’s important to work with the best explainer video company in your area.
At Ripple Animation, with over a decade’s experience of working with clients from different sectors such as tech, FMCG, electronics, manufacturing and more, we specialize in crafting explainer videos that meet your business goals. We create explainer video services for companies in major India metros like Mumbai, Pune, Delhi & Bangalore as well as other cities in India and globally. Get in touch to know more.
Also Read –
Why every digital business should invest in an explainer video