For most savvy audiences, financial offerings are of great interest – from insurance, loans and investments to the more risky Bitcoin ventures too. But when it comes to selecting financial products, people tend to get confused by the complex terms associated with financial products. This complexity not only creates friction but also makes people wary of going ahead with a purchase. That’s where explainer videos can change everything!
Here’s why explainer videos are useful for banks, fintech and digital banking companies:
1. Power Of Visuals
Audiences of today are unlikely to read a long brochure, given their short attention spans. However, explainer videos use the power of visuals to keep the audience watching and engaged. Here, a narrative is carefully crafted using a script, visuals, audio, sound effects and a voiceover. This immersive experience keeps the audience hooked and interested in your offering.
This video for Biz2Credit, for example, effectively gives viewers all the relevant details of a loan offering in just 30 seconds!
2. Simplifying Your Offering
Explaining a financial product usually involves getting into complex details. With animated explainer videos, getting into these technical nitty gritties becomes easier. For example, this video for IIFL explains all the details for a multi-strategy fund, in a manner that is easy to follow. This aspect of animated explainer videos, makes them a useful tool for BFSI companies.
3. Telling Your Story
Just because your offering is a financial one, doesn’t mean that your communication has to be dull! The right storytelling helps create greater interest in your offering. With explainer videos, you can even explore using animated characters in different worlds. This ability of explainer videos to tell compelling stories is essential for brand building. Watch this video for ICICI Lombard that explains the benefits of insurance through the humorous story of Mr. Sharma.
4. Different Narratives
For any company, forming long-term relationships with customers is essential. To do so, your communication must cater to prospects and customers at different points in their journey with your company. Here different types of explainer videos help you reach out to your audience. These could include detailed explanations on how your service works, information on new updates, testimonials and even simple FAQ videos. All of these videos together can go a long way in creating a holistic communication strategy for your company.
5. Getting The Right Insights
Remember that your company’s expertise is in the field of finance. But it takes the right explainer video company to create an interesting narrative based on your inputs! This means that your explainer video company isn’t just a service provider, but an active partner, vital to your brand’s success.
Consider this video for Franklin Templeton where the visual treatment really helps the brand stand out. Where another agency or freelancer may have suggested a quick whiteboard treatment, Ripple Animation crafted a narrative that’s a mix of both live-action and animation!
So remember to partner with the right explainer video company, whether based in Delhi, Mumbai, Bangalore or Pune. At Ripple Animation, with over a decade of experience across various sectors, we understand what goes into creating a powerful and effective explainer video. Get in touch with us today for your video needs!