As digital marketing goes mainstream, promotional videos are a must. How do you stand out from myriads of videos being thrown at viewers without burning a hole in your pocket? The answer is simpler than you think! Animation. Animated promotional videos are known to be engaging as well as effective. Here’s why.
1. Animation allows for simple and fun storytelling
One of the reasons that animated videos have great staying power and remain popular with all audiences has to do with their ability to convey compelling and heartfelt stories. Animated characters can pull at people’s heartstrings without burning a hole in a marketer’s pocket.
The key to creating effective animated marketing promo videos, is to deliver your message through relatable animated characters. These characters can be specifically designed for your marketing campaign.
You can use this winning formula to achieve the best results:
- First, introduce your animated protagonist, who will serve as an identifier for your target audience
- Next, show the problem the character is facing and how it affects him or her
- Then, introduce your product or service as a way to help your character overcome the problem
- Highlight the results of the resolved problem and indicate that your product can do the same for your audience
- Be sure to include a compelling call to action at the end of your video
Traditional sales methods don’t work well when marketing to the new generation. Marketers need to sell their target audiences on concepts, rather than on specific products or services and animation is a great way to do just that.
Ripple Animation’s expert team focuses on creating animated promo explainer videos that use the power of storytelling to engage viewers.
2. Animated promotional videos are cost effective as compared to live action videos
Whether you work with a live-action video producer or try to do the job yourself, live video marketing always brings with it, a huge burden of expenses as opposed to animation.
Live video production include the following items:
- Casting for actors, narrators, and other live talent
- Payment to the actors and crew
- Labour and insurance
- Site permit or private permissions
- Sets, props, and costume expenses
- Video cameras and lighting equipment
- Editing and other post-production expenses
Live action videos need to be planned perfectly prior to the shoot and changes will either be expensive or impossible to make on the day of the shoot. In animated videos, however, changes are easier to make and won’t be expensive.
3. Animated videos clearly deliver your message
If your topic is complex or abstract, animated videos are a great way of simplifying concepts and explaining them in a highly visual way (which our brains are much better at interpreting). That’s why you often see whiteboard animations or 2D animated videos that explain the intricate workings of a complex system or process.
Here’s an example –
Explainer videos for business make the most use of animation, and because these vidos do such an excellent job of explaining different topics, many organizations have seen a 20% increase in conversion rates after deploying animated explainer videos across their marketing channels.
Ripple Animation can help simplify complicated information for your prospects, customers, employees and other key stakeholders.
4. Animated videos allow you to expand your creative horizons
The opportunities for motion design are unlimited as this technique provides great creative freedom. With modern cutting-edge software, designers can transform any of your stories into impressive and engaging videos.
Animated promo videos give you the freedom to create scenes that are impossible to create in the real world because you can bend reality or create unreal or exaggerated worlds.
You can watch a fun series that Ripple Animation created for a large insurance company, using a family of funny characters here.
5. Animated videos allow for cross-channel marketing
Cross-channel marketing, also known as multichannel marketing allows you to manage your exposure across a variety of media from social media, apps, websites and e-mail to simple word-of-mouth recommendations.
Explainer videos for your business can easily be re-purposed to suit all your digital marketing channels.
You can:
- Embed video content directly to your website
- Include video links (with intriguing thumbnails) in your email messages
- Share on Facebook, YouTube, Instagram and other social media
If you need animated explainer videos that drive real businesses results, get in touch with us via Ripple Animation and watch your business grow.