If you’re in the business of selling technical products or services, you know how crucial it is to connect with potential customers and demonstrate the value of what you’re offering. In a crowded market, it’s essential to stand out and make an impact. That’s where demo videos come in.
Whether you’re looking to simplify complex concepts, showcase your product’s features and benefits, or build trust with potential customers, demo videos are an essential tool for success.
Let’s start with a story to illustrate the power of demo videos. Imagine you’re in the market for a new security system for your home. You visit several stores, trying to get a handle on the various features and benefits each one offers. But you’re feeling overwhelmed, and none of them are making a real impact.
Then, you come across a company that provides an online demo video of their security system. The video is short, simple, and engaging, breaking down the key features and benefits in a way that’s easy to understand. Within minutes, you’re convinced that this is the right security system for you. Now you’re eager to make the purchase. This is the power of demo videos. By demonstrating the value of your product in a way that’s easy to understand, you can simplify complex concepts and make a lasting impact on potential customers for your business too.
But how do you get started? Here are 5 tips for using demo videos in your technical sales cycle.
Start with a plan
Before you start filming, it’s essential to have a clear plan in place. What message do you want to convey? What features do you want to highlight? What story do you want to tell? Having a plan that you have thought through well, will help you stay focused and make sure you’re getting the right message across.
Choose the right format
There are several types of demo videos you can create, including live demonstrations, animated explainer videos, and screencasts. Each has its own benefits and drawbacks, so it’s essential to choose the right video format for your demo video. If you’re looking to simplify complex concepts, an animated explainer video might be the best choice. If you’re showcasing a software product, a screencast might be more appropriate.
Focus on benefits
When you’re creating a demo video, it’s best to focus on the benefits of your product, rather than just the features. Potential customers want to know how your product will make their lives easier, more efficient or save time and money. Make sure you’re highlighting the benefits that will resonate with your target audience, and that they are front and center in your video. Try to start your narrative with a key insight into problems your customers face that only your offering can solve.
Keep it simple
The best way to maintain viewer interest is to keep your demo video isimple and engaging. Avoid using technical jargon and make sure the video is easy to understand. Avoid overwhelming potential customers with too much information. You can always get into the finer points of your offering later, once they express an interest in your product.
Make your demo video visually appealing
Make sure your demo video is visually appealing. Whether you’re using animation, stock footage, live action or a combination make sure that your video is visually engaging and will hold the viewer’s attention. Use the right combination of colours, clear graphics, and attention-capturing animations to make a lasting impact.
If you need a demo video to explain your technical sales cycle, you’ve come to the right place. Ripple Animation is the best animation company and has created over 500 videos across industries and geographies. Get in touch to start your video journey!